Building a Healthy Foundation to Keep Children Smiling
A variety of content is delivered through messaging (via SMS or directly in-app) to provide a seamless experience for participants who will begin to receive messaging to nurture them through their brushing journey beginning with downloading the Colgate Connect app. Subsequently, they are prompted to complete a baseline test brushing session, and immediately start receiving general post-operative education, alerts based on daily brushing activity, and goal-oriented prompts and tips.
Bi-directional surveys and interactive messaging allow for program personalization and real-time feedback along with specific in-the-moment content, including teeth jokes, facts and music tailored to keep children actively engaged in their brushing routine.
Program participants can text any of the keywords below at any time to get more information in their moment of need:
- BRUSH: for reminders to brush
- JOKE: for jokes to keep the smiles coming – and show off those pearly whites!
- SMILE: for interesting dental/oral care facts
- SONG: for 2-minute songs to keep kids company as they brush