Promoting a healthy lifestyle for patients with Type 2 Diabetes
YourCare Health Plan is a Medicaid Managed Care Plan that provides support for members with Type 2 diabetes. To facilitate its members achieving the best quality of life possible and take better care of themselves, GoMo Health worked with them to create a Concierge Care® Diabetes Transition Support program.
To support members living with Type 2 diabetes to live a healthier lifestyle and confidently manage their condition.
GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.
The following behavioral and cognitive techniques were applied:
Anchoring Technology / Cognitively connecting the desired action with an existing everyday activity.
Tailoring Technology / Persuasion through customization.
Tunneling Technology / Guided persuasion
Conditioning Technology / Reinforcing target behavior.
Leveraging in-the-moment messaging to promote a healthy lifestyle for people living with Type 2 Diabetes.
YourCare members receive daily medication reminders and an additional three care messages per week focused on proper nutrition, appropriate exercise, and healthy-living/lifestyle motivation. The program is ongoing based on member need, and each member can control the length of time they are actively involved in the engagement.