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Led by Bob Gold, GoMo Health CEO and Behavioral Technologist, GoMo Health’s speakers bureau includes audience engagement experts, healthcare strategists, researchers, and leading-edge thinkers in the unique area of digital to human persuasion. Presentations can be delivered as lunch and learns, keynote addresses, breakout/panel sessions, webinars or corporate/healthcare meetings and retreats, and/or hospital/long-term care staff retreats.

Speaking Opportunities

Robert Gold

Behavioral Technologist, CEO GoMo Health

Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the growing field of digital to human persuasion and motivation.  Bob applies his methodologies and techniques to help create a more sustainable healthcare infrastructure for hospitals, health systems, physician group practices, and insurers as more patients need to be treated and engaged within their day-to-day lifestyle.  Bob is especially focused on remote care coordination (pre/post discharge) and telehealth, with growing success in the management both of chronic conditions and episodic pre and post-discharge management, and identifying and taking advantage of opportunities for transitional care reimbursement opportunities associated with the exchange of this information.

Bob focuses his energy on recrafting clinical care plans into behaviorally-based remote care coordination and telehealth patient engagement protocols to produce better outcomes, and evidence based data sets and increase compliance; with the emphasis on the delivery of dynamic content to support approved protocols with a more personalized, disciplined, and nurturing experience within the framework of a person’s lifestyle and typical day.

About Bob:

  • Behavioral Technologist, GoMo Health; a cloud based solution provider in the area of remote care coordination, tele-health, population health, and member services
  • Started, grew, and sold two technology companies focused on simplifying and presenting complex financial data in a way that consumers and professionals can understand better in order to make real-time trading decisions and actions
  • Won two TV Emmy Awards for animation design (Rosie O’Donnell Show)
  • Took NASA astronaut behavioral and physical environmental user experience strategies to digital consumer experiences/applications
  • Brought leading university behavioral psychology research techniques to real world technology implementations
  • Helped save a historic farming town by buying unused land and opening, operating organic farm in order to have a community supported agriculture program; preserved via Green Acres Program

Speaking Experience Sampling

  • Colorado Association of Health Care Executives 2016 Annual Meeting: Health Innovations & Vision Impacting the Future Delivery of Healthcare
  • NJ Tech Council HealthTech Conference
  • BioPharma Research Council: The Mobile Patient Webinar Series
  • Quality Health Care (QHC) Advisory Group: 2016 Strategic Session
  • New Jersey Innovation Institute: 2nd Annual Healthcare Cluster Innovation Showcase
  • iQuest 12th National Health Summit, Dublin, Ireland
  • Rutgers University School of Nursing
  • The Ohio State University, Fisher College of Business: Center for Operational Excellence
  • HIMSS Summit of the Southeast
  • Chicago Health Executives Forum (CHEF)
  • Direct Marketing Association: International Mobile Marketing
  • ABA National Conference
  • ABA Satellite Broadcast
  • BMA Conferences
  • CEO Forum
  • Direct Marketing Association
  • International Association of Financial Planners Expo
  • Pharma & Biotech Business Intelligence Summit
  • Johnson & Johnson Global Marketing Conference
  • State Street Chairman Breakfast
  • SUN Microsystems Leadership Conference
  • IBM Multi-vision Solution Expo (UK/US)
  • Italian PTT, Milan Italy
  • Rutgers University Leadership Summit
  • Rochester Institute of Technology Executive Management Forum
  • HIS 11th Annual Internet Marketing Conference
  • Mobile Payments Conference
  • Loyalty 360 Conference
  • Mobile Marketing Association
  • Baruch College of Entrepreneurial Studies Visiting Lecturer
  • Mobility Lifestyle Engagement

    Abstract:
    In today’s hectic lifestyle people are constantly on the go, busy, and stressed. What is it that motivates or inspires a person to take an immediate action? Reciprocate? Change a habit? And to want to receive health content and more open to following advice of a healthcare professional?  The voice and style of mobile engagement sends subtle social clues that either connects to a person’s personal brand or drives them further away…what are those social clues?

    In this session you will discover:

    • Mobility Engagement strategies and methods designed to increase trust, credibility, and raise the believability of your brand
    • The big difference between Human Responsive vs. Device Responsive Design
    • The value and role of Little Data vs. Big Data
    • Top 5 Behavioral Mobile Engagement Guiding Principles
    • Top 5 Mistakes in Mobile Engagement
    • How to Blend Digital and Human interactions into one conversation flow; the role of mobility engagement in the next generation call center

    In this session you learn about key business benefits:

    • Revenue and Reimbursement: How to take advantage of new reimbursement policies which compensate for deploying mobile communications under certain conditions
    • Costs and Empowerment: How you can control your care coordination costs while enable your professional team to handle more cases and feel better about themselves and the results they achieve
    • Time and Money: How using certain engagement protocols will reduce the need for patients/members to make unnecessary calls to you and your staff and/or ER visits which are not reimbursable
    • Audits and Satisfaction: How this can be used to meet and exceed state/federal HEDIS/STAR scores while improving overall patient satisfaction
  • How to Turn Social Feedback and Communities into Customers and Increased Spend

    Abstract:
    In this session we will challenge executive leaders to more deeply understand new strategies for using mobile engagement as a powerful tool to drive business value focused on acquisition, enrollment, adherence and retention, enhance the ROI of existing staff and assets, and solidify consumer relationships.

    Sample Topics:  Mobile Engagement/Science and Strategy

    • Digital versus human member/patient engagement
    • In the moment lifestyle engagement
    • Personal and behavioral engagement strategies vs. traditional interventions
    • Supporting the At Home model
    • Nurturing the consumer relationship
    • Driving higher response rates; enabling immediate actions
    • Continuous support via a personal “digital” Concierge
    • Enhancing traditional data/analytics with new mobile data

    Sample Topics:  Adding Business Value

    • Improving community relations
    • Improving the effectiveness of your clinical staff
    • Staff to Member/Patient Ratio and Effectiveness
    • Evolving your Call Center into an Engagement Center
    • Developing analytic strategies to manage risk and outcomes
    • Personalizing broadcast messaging
    • Enabling value through talking handbooks
  • Turning Likes into Buys

    Abstract:
    The current “holy grail” every marketer is after is truly determining ROI on social media efforts. How much can you really tell about sales with “likes” and “chatter levels”? We think it’s time “Likes” started becoming “Buys”… and certainly your CFO does too!
    With over 30% of social media site access currently via Smartphone and more purchases being done “on-the-go” via mobile, a new cardless transaction and loyalty paradigm is gaining consumer adoption. Now, you can effectively turn the digital communities you’ve spent time and money building into actual measurable transactions with real customers.

    In this session you will discover:

    • Launch an all digital and card-free loyalty and rewards program with in-the-moment purchases directly from consumers’ phone, tablet, in-store kiosk, or PC
    • Provide a way to publish digital coupons direct to your social community’s supermarket and pharmacy loyalty card at over 5000 locations and have a turnkey reconciliation and settlement between your brand and the retailers
    • Manage a daily deal wallet with immediate transactions and purchases that lets you keep control over your offers without splitting profits
    • Award in-the-moment rewards for actions as well as transactions while providing personalized lifestyle engagement. Awarding interactions is an emerging social-loyalty technique
  • In-Motion Commerce

    Abstract:
    The new emerging art and science in mobile is “in-motion” commerce. At its core, it is the ability to engage, transact, and reward consumers, within their daily lifestyle, based on their preferences and lifestyle behaviors. This approach integrates preferences, time of day, daily schedule, and other social and behavioral methods into how, where, and when consumers are engaged. This is a very different art and science than simply putting a credit card on a mobile device and making a “contactless” payment.

    Plus, with over 30% of social media site access currently via Smartphone and more purchases being done “on-the-go”, a new cardless transaction and loyalty paradigm is gaining consumer adoption. Now, you can effectively turn the digital communities you’ve spent time and money building into actual measurable transactions with real customers.

    In this session you will discover:

    • How to monetize your social marketing (with clear measurement and tracking)
    • Award in-the-moment rewards for actions as well as transactions while providing personalized lifestyle engagement. Awarding interactions is an emerging social-loyalty technique
    • Card-free loyalty and rewards program with in-the-moment purchases directly from consumers’ phone, tablet, in-store kiosk, or PC
    • Provide a way to publish digital coupons direct to your social community’s supermarket and pharmacy loyalty card at over 5000 locations and have a turnkey reconciliation and settlement between your brand and the retailers
    • Manage a daily deal wallet with immediate transactions and purchases that lets you keep control over your offers without splitting profits
Request a demo of Concierge Care