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Hosted by Wharton Health Care Management Alumni Association, GoMo Health presented to their members on, “The Science of Addressing Addictive Behaviors. 

Click here to watch!

About the webinar: 

Millions of Americans suffer from or are impacted by addiction. The view of addiction has evolved over the past several decades. “Addiction” has come to refer to a disorder in which an individual becomes intensely preoccupied with a behavior that at first provides a desired effect but that eventually results in the inability to stop or control. This often results in negative consequences such as interference with job performance or relationships, legal problems, involvement in dangerous situations, physical injury and impairment, financial loss, or emotional trauma.  

Today, a wide range of substance and process addictions are widely recognized: Tobacco, alcohol, illicit drugs, eating, gambling, Internet, love, sex, exercise, work, and shopping. Depending upon which of these are included in definitions, between 15-60% of Americans suffer from an addiction or addictive behavior.   

During this webinar, Bob Gold and Sue Zbikowski present on a science-based approach to dealing with addictive behaviors and how organizations are turning to compassionate strategies to address addiction. 


Bob Gold

Bob Gold, MS

Founder & Chief Behavioral Technologist
GoMo Health

Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation and resiliency; with a specialty in the design of clinical care plans and digital therapeutics that integrate pyscho-social factors and personal determinants into physical and behavioral care plans for chronic and complex population health management. 

Bob focuses his energy on recrafting clinical care plans and medication therapies into behaviorally-based remote care coordination, transitions of care, and rehabilitation/recovery digital therapy programs to achieve a sustainable population health business model for health systems, health plans, pharmaceutical companies and governments; reducing adverse events such as unnecessary ED visits and readmissions, collecting valuable ePROs (electronic patient-reported outcomes) and taking advantage of opportunities for CMS value-based and RPM (Remote Patient Monitoring) reimbursements associated with the implementation of these programs.  

Bob’s evidence-based methods provide an individualized, disciplined and nurturing experience within the framework of a person’s lifestyle and typical day while improving satisfaction and adherence; especially for complex and chronic conditions that include co-morbidities and difficult to navigate patient health journeys.   

Bob’s BehavioralRx® and Concierge Care® system has also shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high impact clinical work. 

Bob Gold

Sue Zbikowski, PhD

inZights Consulting

Dr. Sue Zbikowski is an experienced health and wellness leader, entrepreneur, psychologist and scientist with a 20+ year track record of helping businesses differentiate their value proposition and improve their product and overall business results with clinical and scientific best practices. She is an expert in designing and evaluating behavioral interventions to prevent disease onset and progression.  

Her career and research have focused on behavioral and technology supported solutions to reduce health risk behaviors such as tobacco use, unhealthy eating, sedentary lifestyles, and unmanaged stress and chronic health conditions across the lifespan. She has authored and or co-authored over 75 peer-reviewed publications related to these topics. Dr. Zbikowski has held various research leadership roles in the health and wellness industry, working for insurers and service providers. In 2018, she started her own consulting business, inZights Consulting, to help digital health companies improve their products by assuring they are evidenced-based and follow behavior change principles.

To learn more about Concierge Care, click here to schedule a demo.

More Details: 

Event Category: Virtual Event, Webinar 

Duration: 1 hour  

View Event Website 

Organizer: Wharton Health Care Management Alumni Association

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