Human papillomavirus (HPV) is the most common sexually transmitted infection according to the Center for Disease Control. Vaccines that could protect against some of the strains which have been known to cause cancer and other benign diseases are available to patients, but compliance for all three injections in the series is low. Monroe Plan for Medical Care sought to increase HPV vaccination compliance among its young, at-risk members by targeting them and their guardians with personalized engagement. The results were surprising.
As a managed care organization focused on low income and vulnerable populations in Upstate New York, GoMo Health Concierge Care™ has helped us develop personalized messaging campaigns that are driven by members’ health activity. In our initial project we found that personalized messaging accelerated preventative healthcare adoption in specific groups, underscoring the importance of data-driven targeted messaging, rather than shotgun campaigns.Howard Brill
Well care visits provide an opportunity for parents to raise general questions and concerns about their child’s development, behavior, vaccinations, and general well-being. However, many members may miss their well care appointments or only see the doctor when there is already a problem. Driscoll Health Plan and El Paso First sought to increase well care visit compliance for children and adolescents in their member populations through the use of personalized engagement and rescheduling reminders.
The GoMo Health platform is an essential and growing component to our overall member engagement strategy and saves us up to 66% in actual communications costs versus previously deployed methods.Donna Deeb
Good nutrition is an important part of leading a healthy lifestyle and can prevent serious health concerns such as heart disease and diabetes. Independence Blue Cross (IBX) wanted to motivate their employees to make healthier decisions about what they ate and increase their awareness of nutrition knowledge. Using an incentives and rewards system which incorporated reloadable, prepaid cards, IBX was able to help employees track their meals and make better choices.