Case #1 – Prenatal
- Mother and baby physical and emotional health
- Postpartum healthcare education
- Pediatric vaccine compliance
- Relationship bonds between members and families
- Family planning and birth spacing
- Utilization of services
- EPSDT and well-care visits
- HEDIS scores and Star ratings
To improve prenatal patient education, reduce emergency department usage, and reduce preterm births.
Utilizing GoMo Health’s interactive engagement solutions, Riverside deploys baseline surveys to assess its pregnant members’ risk levels and put each member in a risk category that determines message content and frequency. Riverside’s prenatal members receive health tips, educational information, and reminders to take prenatal vitamins and go to doctor’s appointments. Messages deal with smoking, drugs, exercise, depression, diet, morning sickness, and many other topics.
Case #2 – Medicare Renewal
Member plan renewal
To improve the rate of redetermination across its various member populations.
Utilizing GoMo Health’s interactive engagement solutions, Riverside messages members who require annual state approval. Members are reminded of deadlines and provided with the information they need to ensure their program eligibility. Riverside was able to increase Medicare plan renewal and program participation.
Case #3 – Behavioral Health & Special Needs
Increased program enrollment and member engagement
To build a relationship with a targeted member population.
After attempting to engage the behavioral health/special needs member population via traditional methods, including individual phone calls and voice mails that yielded low response rates, Riverside deployed a phased text (SMS) messaging campaign. The primary call to action was a phone response to Riverside’s call center in order for Riverside to engage in a conversation with the member and schedule them for an appointment.