Schraft’s 2.0 Fertility Pharmacy

  • Schraft’s 2.0 Fertility Pharmacy

  • Personal Concierge™

Project Description

Schraft’s 2.0 is one of the leading fertility pharmacies in the U.S, with a state-of-the-art compounding lab, an incredibly caring team who will support you throughout the entire process, and competitive pricing.

The fertility journey is complex – physically and emotionally. It involves not only the patient but her circle of support – partner, family members, caregivers, and friends. In working closely with each patient, Adam Hait, Founder and Owner of Schraft’s 2.0, recognized the absence of a full scope of personalized support – and that there’s a need not only to fulfill and deliver prescription regimens but to construct an integrated, holistic program to support people during their journey to conception.


For patients:

  • Make the process of fertility treatment easier
  • Lower the stress that accompanies fertility cycles

For clinics:

  • Improve remote care coordination processes
  • Increase percentage of successful outcomes

For the pharmaceutical industry:

  • Reduce misuse and waste of specialty drugs
  • Foster continuous treatment education and understanding

BehavioralRx™ Implementation

GoMo Health leveraged its proprietary emerging science, BehavioralRx™, the science of patient engagement, to build the program and determine the engagement strategy, approach and content delivered. The following behavioral and cognitive techniques were applied:

  • Nurturing Technology: Guided Persuasion
  • Suggestion Technology: Intervening at the Right Time
  • Conditioning Technology: Reinforcing Target Behavior


The Schraft’s Personal Concierge™ program provides Schraft’s 2.0 patients with the resources they need to optimize patient understanding in the fertility journey, offering emotional support while increasing adherence to fertility treatment protocols and reducing medication misuse/waste.

Key features of Caren™ provided by Schraft’s 2.0 include:

Care Companion™ – The go-to destination throughout the patient’s journey is the Care Companion™. This cloud-based Learning Management System (LMS) provides credible, educational content that is personalized and sequentially structured into sections and topics to promote independent patient education and learning, engagement, and treatment adherence.

Care Messages™ – Patients are sent Care Messages™ on their mobile device throughout their fertility treatment, receiving content relevant to specific milestones along the patient journey. Care Messages™ contain links that will guide the patient back to the Care Companion™ to learn more about a given process, medication or supporting tip.

Caren™, The Voice of Care – This Personal Concierge™ Alexa-enabled skill responds to patient queries traditionally presented to care coordinators. Patients can easily ask Caren questions through any Amazon Alexa device or the Amazon shopping app. Caren is readily available at a patient’s verbal request to answer questions and respond with specific, helpful information. Caren’s responses align with Schraft’s 2.0 approved content, ensuring that patients are receiving the right information specific to their patient journey.

GoMo Chat™ – Allows live triage messaging between patient and provider, enabling in-the-moment, secure conversations.

Request a demo of Concierge Care