To support members living with Type 2 diabetes to live a healthier lifestyle and confidently manage their condition.
YourCare Health Plan is a Medicaid Managed Care Plan that provides support for members with Type 2 diabetes. To facilitate its members achieving the best quality of life possible and take better care of themselves, GoMo Health worked with them to create a Concierge Care® Diabetes Transition Support program.
GoMo Health leveraged its proprietary emerging science, BehavioralRx™, the science of patient engagement, to build the program and determine the engagement strategy, approach and content delivered. The following behavioral and cognitive techniques were applied:
- Anchoring Technology: Cognitively connecting a desired action with an existing everyday activity.
- Tailoring Technology: Persuasion through customization
- Tunneling Technology: Guided persuasion
- Conditioning Technology: Reinforcing target behavior
YourCare members receive daily medication reminders and an additional three care messages per week focused on proper nutrition, appropriate exercise and healthy-living/lifestyle motivation. The program is ongoing based on member need, and each member can control the length of time they are actively involved in the engagement.