Monroe Plan Concierge Care

Client

https://monroeplan.com/

Solutions

Care Communications™

Increasing HPV vaccination care compliance among at-risk members

Human papillomavirus (HPV) is the most common sexually transmitted infection according to the Center for Disease Control. Vaccines that could protect against some of the strains which have been known to cause cancer and other benign diseases are available to patients, but compliance for all three injections in the series is low. Monroe Plan for Medical Care sought to increase HPV vaccination compliance among its young, at-risk members by targeting them and their guardians with personalized engagement. The results were surprising.

Monroe Plan for Medical Care sought to increase HPV vaccination compliance among its young, at-risk members by targeting them and their guardians with personalized engagement. The program focused on increasing the number of young boys and girls who not only scheduled an appointment to get the vaccine, but also completed all three injections in the series.bling in-the-moment, on demand conversations.


Utilizing highly-personalized and strategically timed text messages to educate, schedule and confirm vaccination appointments, Monroe Plan for Medical Care was able to increase adherence rates in all of its patient categories.

At-risk youth members

Program Goals and Outcomes:

Goal: Increase patient vaccination compliance and care coordination among the plan’s younger members.

0%
improvement in vaccination rate for members 13 and younger (1 or more vaccination)
0%
improvement in the male population (ages 13-17) who received the vaccination

Goal: Educate audience on the vaccination and the benefits.

0%
improvement in opt-in registrations to receive information about the vaccination

"As a managed care organization focused on low-income and vulnerable populations in New York, GoMo Health has helped us develop personalized messaging campaigns that are driven by members’ health activity. In our initial project we found that personalized messaging accelerated preventative healthcare adoption in specific groups, underscoring the importance of data-driven targeted messaging, rather than shotgun campaigns"

Howard Brill, Senior Vice President, Population Health and Quality, Monroe Plan for Medical Care

Program Components

  • Care Communications:

    Upon enrollment, participants receive text messages to support their vaccination journey. Topics include vaccination education, appointment reminders, scheduling, and follow- ups. Some messages lead to deeper content in the form of mobile web pages that provided deeper content related to the importance and benefits of timely and complete vaccinations.

  • GoMo (Secure) Chat:

    Much like a typical text conversation, GoMo Chat allows live messaging between members and their care team, enabling in-the-moment, on demand conversations.

  • Secure Data Collection and Reporting:

    Engagement and experience data is collected, deidentified, analyzed, and reported back to the organization for ongoing quality, clinical delivery, and service improvement.

Find the right solution for you.

Find how out how our personalized engagement solutions can support your organization’s needs, whether it’s managing a chronic condition, reducing emergency department visits, or improving employee health and wellbeing. We’re here to help you drive lasting behavior change and improved outcomes with simple, comprehensive engagement solutions.