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What is BehavioralRx?

BehavioralRx is our proprietary behavioral and cognitive science of precision health that has proven to increase human resiliency, resulting in better patient health outcomes, increased clinical joy in practice, and reduced physician and nurse fatigue.

How does BehavioralRx positively impact population health?

BehavioralRx has proven to positively impact reality and data, not just monitor or report on it. We achieve this by becoming a partner and supporter in a person’s day-to-day lifestyle. No two people are identical when viewed from a combined emotional, behavioral, physical, and metabolic perspective. With this guiding principle in mind, BehavioralRx precisely treats each person, not just their disease.

The scientific methods and algorithms behind BehavioralRx have produced significant evidence-based improvements around the world in managed long-term care, transitions of care, and gaps in care for patients with chronic and highly complex conditions.

BehavioralRx science

All of our Concierge Care solutions are driven by the fundamental principles of BehavioralRx, using evidence-based methods of activation to personally guide patients in their healthcare journey.

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Medical Science

Just the facts

  • Biology

  • Chemistry

  • Anatomy

  • Physiology

behavioral rx


Holistic approach to the individual

  • Behaviors

  • Emotions

  • Cognition

  • Human Factors

A scientific engagement methodology that increases resiliency

We achieve increased resiliency in patients and clinicians by combining these evidence-based motivational and activation techniques to engage people in their daily life, at home, at work, and at play.

Behavioral Psychology
Human motivation and persuasion; both highly correlated to emotional attributes such as trust, credibility, outlook, and reciprocity.

Cognitive Neuroscience
Human factors engineering; strongly connected to brain functions including encoding, storage, and retrieval.

behavioralrx brain

Our approach


Drive the comprehension of behavioral and cognitive sciences within healthcare to allow for an effective application of these sciences throughout applied research and field studies.


Engage governments, health care providers, pharmaceutical companies, and institutions to allow for the creation of successful and cost-effective home health, telehealth, and remote care coordination.


Apply BehavioralRx to improve upon current care coordination models, interventions for chronic conditions, real-time remote episodic care, transition support, and population health in general.

Cognitive and behavioral science techniques

GoMo Health leverages our proprietary science while building all of our healthcare solutions and programs to determine the patient/member activation strategy, approach, and content delivered. The techniques used in BehavioralRx strategies include:

  • Influence Technology / Activation through shared decision making.

  • Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.

  • Wonder & Wander Technology / Activation by increasing memory persistence and recall via mental and physical activities that stimulate necessary neuroreceptors.

  • Reduction Technology / Activation through simplifying.

  • Tailoring Technology / Activation through customization.

  • Nurturing Technology / Guided persuasion.

  • Environment of Need Technology /  Intervening at the right time.

  • Conditioning Technology / Reinforcing target behavior.

Ready to learn how you
can leverage BehavioralRx?

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