Improving patient experiences through targeted, personalized engagement
Rutgers Cancer Institute of New Jersey is New Jersey’s only National Cancer Institute (NCI)-designated Comprehensive Cancer Center, and is a part of Rutgers Health, the most comprehensive academic healthcare provider organization in New Jersey. CINJ targets cancer with precision medicine, immunotherapy, and clinical trials to provide advanced and comprehensive cancer care to adults and children.
In order to provide a more personalized patient experience and better comply with various requirements, GoMo Health and CINJ created the Concierge program for patients undergoing cancer treatment.
| PROGRAM OBJECTIVES: | PROGRAM OUTCOMES: |
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1,065 potential adverse events avoided through data collected and escalated in real-time to the care team from surveys. Top escalation issues:
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Program Components

Care Communications:
Upon enrollment, participants receive text messages that guide patients and caregivers with management of their oncology diagnosis. Some messages contain links to online resources with additional educational information in the form of interactive surveys, videos, and music tracks (see Care Companion). Topics include general oncology and symptom support, oral healthcare, lifestyle, mental health challenges, and caregiver support.

Care Companion:
This cloud-based learning management system (LMS) provides vetted educational content that is personalized by participants’ self expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-care management.

GoMo Chat:
Much like a typical text conversation, GoMo (secure) Chat allows live messaging between participants and their care team, enabling in the - moment, on demand conversations.

Secure Data Collection and Reporting:
Engagement and experience data is deidentified, analyzed, and reported back to providers for ongoing quality, clinical delivery and service improvement.




