GoMo Health Wins Gold Aster Award for Brand Evolution Campaign

Asbury Park, NJ, June 19, 2025: GoMo Health has been honored with a Gold Award in the 2025 Aster Awards, a prestigious national competition recognizing excellence in healthcare marketing and communications. Their award-winning Brand Evolution campaign was recognized in the Healthcare Education – Internal Advertising Campaign category for its strategic and creative excellence.

The new GoMo Health brand was developed to introduce the outcomes of a larger brand transformation initiative driven by growth, expanding capabilities, and deepened commitment to human-centered engagement. The goal was to strengthen the GoMo Health brand identity system, crafting strategies that better communicate the organization’s mission, values, and innovative approach to behavioral engagement.

Spearheaded by the GoMo Health Solution Design team, the Brand Evolution was the result of comprehensive research, cross-functional collaboration, and strategic analysis. In partnership with stakeholders across the organization, the team redefined the brand identity, visual design, and messaging strategies to more accurately reflect the GoMo Health impact and value to audiences across healthcare, life sciences, community organizations, and government sectors.

“We set out to create more than just a new look—we wanted our brand to tell a story that resonates with every audience we serve,” said Nicole Vosk, Creative Lead at GoMo Health. “By deeply listening to the voices across our organization, we crafted a unified brand identity that honors our mission, reflects our innovation, and connects people to our purpose.”

The Aster Awards, hosted by Marketing Healthcare Today magazine and Creative Images, Inc., are one of the industry’s most respected competitions. Entries are judged by a panel of healthcare marketing experts and evaluated based on criteria including creativity, message effectiveness, consumer appeal, graphic design, and overall excellence.

“This award is a testament to the creativity, collaboration, and strategic insight of our Solution Design team,” said Bob Gold, Chief Behavioral Technologist and Founder of GoMo Health. “Through cross-functional collaboration and thoughtful feedback from stakeholders across our organization, they crafted a renewed brand identity that is both visually powerful and deeply aligned with our purpose. This recognition affirms the value of inclusive, intentional design in shaping how we engage, connect, and deliver impact in healthcare.”

The GoMo Health Brand Evolution unified internal teams and redefined how the brand communicates its value to clients, partners, and the communities it serves. It reflects the GoMo Health commitment to delivering behaviorally driven engagement solutions that resonate with audiences, building trust and credibility to motivate behavioral change.

As a Gold recipient, GoMo Health joins an elite group of healthcare organizations whose marketing efforts are setting a national standard.