Family Health Initiatives: Nurturing Healthier Homes with Quit for Kids, Delivering Personalized Help to Parents and Caregivers to Quit Smoking

Client

https://familyhealthinitiatives.org/

Solutions

Care Companion™
GoMo Chat™
Care Communications™

Supporting maternal health through technology

Family Health Initiatives (FHI) is an organization committed to helping public agencies and nonprofits better execute their missions through data management and analysis. FHI’s largest scale project, the Perinatal Risk Assessment tool, is used by providers to screen for risk factors that can affect the health of pregnant women.

FHI sought to improve maternal and child health by developing tools that educate and support at-risk individuals. Through theQuit for Kids and Prevent Prematurity NJ programs, FHI engages with participants through personalized, relevant messaging that provides critical information and emotional support.

The Family Health Initiatives (FHI) Quit for Kids Concierge Program is designed to educate, assist and nurture individuals who are trying to or recently have stopped smoking through personalized and relevant action messages and resources.


The program acts as a mobile/virtual care coordinator in conjunction with an integrated human and digital care team. This allows participants to connect in real-time with tobacco treatment specialists via mobile engagement to extend the program’s reach and impact.

  • Pregnant women
  • Parents of children (ages 0-7)
  • Caregivers who smoke and live with or care for a child (ages 0-7)
PROGRAM OBJECTIVES: PROGRAM OUTCOMES:
  • Extend and enhance FHI’s engagement and advocacy with their participants
  • Enable participants to chat with FHI specialists in real time
 90% retention rate

8,430 Chat messages sent to prenatal/postpartum mothers

6,709 message click throughs. Most popular topics include:

  • How to Choose a Pediatrician
  • CDC SIDs Info
  • Healthy Women Healthy Families Resource
  • Help to Quit Smoking
  • Tobacco Free Ride NJ
  • Educate and empower those individuals who are trying to or recently have stopped smoking
  • Reduce relapse rates
 63% indicated they needed support from an FHI quit coach via the program

123 escalations triggered, ensuring FHI was able to intervene in-the-moment of need to prevent relapse

"Providing a smoke free home is one of the best ways to keep children healthy, yet with the constant demands of raising a family, it can be challenging to maintain. GoMo Health’s digital concierge coupled with our team has allowed us to better serve our participants and be there for them in the moment they are triggered to avoid relapse."

FHI Care Team

Program Components

  • Care Communications:

    Upon enrollment, participants receive text messages that nurture, guide, and support their smoking cessation journey. Some messages contain links to online resources with additional educational information in the form of interactive surveys, videos, and music tracks (see Care Companion). Topics include smoking cessation, triggers, stress management, healthy eating habits, lifestyle support, child development, physical changes, and relapse prevention.

  • Tablet with a heart and information

    Care Companion:

    This cloud-based learning management system (LMS) provides vetted educational content that is personalized by participants’ self-expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-care management.

  • GoMo Chat:

    Much like a typical text conversation, GoMo Chat allows (secure) live messaging between participants and their care team, enabling in-the-moment, on demand conversations.

  • chart graphic

    Secure Data Collection and Reporting:

    Engagement and experience data is collected and analyzed and reported back to FHI for ongoing quality, clinical delivery, and service improvement.

Find the right solution for you.

Find how out how our personalized engagement solutions can support your organization’s needs, whether it’s managing a chronic condition, reducing emergency department visits, or improving employee health and wellbeing. We’re here to help you drive lasting behavior change and improved outcomes with simple, comprehensive engagement solutions.