Gold Mobile Partners with United Preference To Deliver Incentives For GoMo Health Mobile Engagement Platform

Real-Time Incentives Help Reduce Hospital/ER Visits, Improve Member Health, And Decrease Overall Cost Of Care For Health Plans, Employers, And Accountable Care Organizations

Princeton, NJ, July 16, 2014 – Gold Mobile (GoMo Health™), a leading provider of a remote patient engagement system for hospitals, healthcare plans, employers and accountable care organizations (ACOs), today announced it is using United Preference’s incentive administration platform to deliver real-time health and wellness incentives within its patient engagement programs to improve participation and compliance, reduce risks associated with gaps in care, improve patient health, and ultimately reduce overall cost of care.  Leveraging United Preference’s proprietary Tailored Spend™ prepaid incentive cards, GoMo Health™ engagement programs will now deliver real-time incentives for patient engagement and compliance in disease management, such as asthma, diabetes, prenatal, behavioral health, hospital discharge, general wellness, medication adherence, and quality of care programs regionally and nationally.

“With cost of patient emergency room visits and hospitalization skyrocketing to on average $2100 and $9700 respectively, and an increasing number of Americans falling into high risk health categories, GoMo Health has demonstrated dramatic results improving preventative care programs by as much as 157 percent using our proprietary Concierge Care™ behavioral engagement methods with the GoMo Health mobile cloud platform,” said Bob Gold, CEO of Gold Mobile.  “Partnering with United Preference will enable us to further drive engagement in preventative health and wellness programs via an end-to-end solution that will also provide greater transparency in the correlation between incentives, improved health outcomes, and overall reduced cost of care.”

“Using our tailored incentive cards and real-time incentive delivery, we have been able to not only increase participation and compliance in preventative health and wellness programs by a factor of 3x, also our programs have demonstrated more consistent engagement so consumers are more engaged with wellness behaviors and activities throughout a benefit year,” said Mark Hall, CEO of United Preference.  “With over 90% of consumers owning cell phones today, we believe the partnership between Gold Mobile’s GoMo Health Platform and our proprietary incentive delivery platform, will significantly enable our large health plan and employer clients to realize better overall program results.”

Gold Mobile today drives engagement programs for some of the largest health plans and is also a leading provider for Medicaid Managed Care Organizations such as Monroe Health, Riverside Health, Driscoll Health, and El Paso First Health Plan among numerous others.  The GoMo Health Concierge Care platform utilizes behavioral engagement methods, enabling healthcare organizations to personalize their communications throughout the day in order to change lifestyle habits and encourage better health. Concierge Care has a unique way of communicating complex content in small, “snackable” bites, while empowering a patient to initiate a digital conversation with their health provider or care manager.

About United Preference Corp United Preference administers wellness incentives and other wellness benefit dollars more efficiently with its Tailored Spend™ Payments Platform and Prepaid Cards, which run on the Discover network. United Preference customizes retail acceptance of its cards so they can only be used to purchase items like healthy foods and supplements conducive to healthy lifestyle; or pay for health related services, including doctor office copays, weight control programs, and fitness clubs. To realize greater efficiency and transparency in your wellness programs, visit www.unitedpreference.com.

About Gold Mobile (GoMo Health™)
 Gold Mobile is the provider of GoMo Health solutions, a remote patient management system designed to increase patient compliance and adherence while reducing costs. GoMo Health utilizes sophisticated lifestyle and medical device engagement tools for real-time, two-way interaction, resulting in highly personalized, in-the-moment communications. GoMo Health has been used to improve health outcomes and quality care scores in a number of hospitals, healthcare plans, and community clinics. For more information, please visit https://gomohealth.com/.