GoMo Health Wellness Rising Campaign Named 2023 MARCOM Gold Award Winner
FOR IMMEDIATE RELEASE:
January 24, 2024
GoMo Health
Shelley Schoenfeld, Chief Marketing Officer
E-mail: sschoenfeld@gomohealth.com
Phone: 732-484-9144
The award-winning healthcare engagement company beat out thousands of applicants for a Gold award in the “Marketing Campaign” category
Asbury Park, NJ, January 24, 2024: GoMo Health, leader in digitally delivered patient engagement programs, is thrilled to announce receipt of a MarCom Gold Award for the integrated corporate marketing campaign, “Wellness Rising: Accelerating Diversity, Equity and Inclusion in Healthcare.” The integrated digital marketing campaign featured several programs GoMo Health activated in conjunction with health plan, hospital, medical device and life science clients, all targeted towards closing gaps in care and improving health outcomes for underserved populations nationwide
The campaign organically grew the GoMo Health community, deepening brand awareness and gaining traction with new audiences and clients. Supporting the GoMo Health mission to deliver sustainable, person-centered, remote care programs that address diversity, equity, and inclusion in healthcare led to the development of this marketing campaign that brought these programs to life and furthered the brand’s reputation as a leader in leveraging AI to personalize the healthcare experience.
“This is such an honor,” says Shelley Schoenfeld, Chief Marketing Officer at GoMo Health. “A successful digital marketing campaign takes innovation, dedication and creativity, and the ongoing monitoring once is live This award is a testament to our ability to stand out from the endless content our audience views every day.” The MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.
“Our team is proud of our work, and the unique opportunity to activate artificial intelligence (AI) and augmented reality (AR) in the solutions we deliver,” says Shelley. This award recognizes not only our person-centered healthcare management solutions, but also the successful creative storytelling and marketing of these resources for optimal utilization. We understand our audience and that helps us create awareness and engagement campaigns catered to the people who need them most.”
Learn more about the “Wellness Rising” campaign: https://gomohealth.com/resource/wellness-rising-accelerating-diversity-equity-and-inclusion-in-healthcare/
About GoMo Health:
GoMo Health® applies a proprietary, evidence-based science of engagement, BehavioralRx®, to our cloud-based digital therapeutic, Concierge Care®, to actively extend care plans, and provide resources and support to people in their “lived” environments – enhancing outpatient care and impact. This outpatient care delivery model integrates support for psychosocial and physical needs to create personalized, behaviorally based care plans that empower patients in their own care management and healthy decision making. Connecting with patients via its’ Telehealth Triple Play™, GoMo Health uses an intelligent mobile BOT to collect and triage patient data via home medical devices, conduct in the moment “conversations”, and gather electronic patient reported outcomes (ePRO). This has proven to modify behaviors of patients with chronic and complex conditions worldwide, resulting in significant improvement in health outcomes and adherence, and decreased costs of care for providers, hospitals, health plans, employers, and life science companies.
To learn more, visit www.gomohealth.com.
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