Our Science

What is BehavioralRx

BehavioralRx is our proprietary behavioral and cognitive science of precision health that has proven to increase human resiliency, resulting in better patient health outcomes, increased clinical joy in practice, and reduced physician and nurse fatigue.

How does BehavioralRx impact population health?

BehavioralRx has proven to positively impact reality and data, not just monitor or report on it. We achieve this by becoming a partner and supporter in a person’s day-to-day lifestyle. No two people are identical when viewed from a combined emotional, behavioral, physical, and metabolic perspective. With this guiding principle in mind, BehavioralRx precisely treats each person, not just their disease.

The scientific methods and algorithms behind BehavioralRx have produced significant evidence-based improvements around the world in managed long-term care, transitions of care, and gaps in care for patients with chronic and highly complex conditions.

A Scientific Engagement Methodology that Increases Resiliency

We achieve increased resiliency in patients and clinicians by combining these evidence-based motivational and activation techniques to engage people in their daily life, at home, at work, and at play.

Our Approach

Driving Scientific Understanding in Healthcare

Drive the comprehension of behavioral and cognitive sciences within healthcare to allow for an effective application of these sciences throughout applied research and field studies.

Engaging Home & Telehealth Innovation

Engage governments, health care providers, pharmaceutical companies, and institutions to allow for the creation of successful and cost-effective home health, telehealth, and remote care coordination.

Applying BehavioralRx Across the Care Continuum

Apply BehavioralRx to improve upon current care coordination models, interventions for chronic conditions, real-time remote episodic care, transition support, and population health in general.

Cognitive and Behavioral Science Techniques

GoMo Health leverages our proprietary science while building all of our healthcare solutions and programs to determine the patient/member activation strategy, approach, and content delivered.

Techniques Used in BehavioralRx Strategies Include:

Influence Technology

Activation through shared decision making.

Anchoring Technology

Cognitively connecting a desired action with an existing everyday activity.

Wonder & Wander Technology

Activation by increasing memory persistence and recall via mental and physical activities that stimulate necessary neuroreceptors.

Reduction Technology

Activation through simplifying.

Tailoring Technology

Activation through customization.

Nurturing Technology

Guided persuasion.

Environment of Need Technology

Intervening at the right time.

Conditioning Technology

Reinforcing target behavior.

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Reflection Technology

Increasing cognitive recall and use by re-examining prior thoughts, preferences, or activities.