Eli Lilly: Increasing Awareness and Driving Earlier Action for Memory and Thinking Concerns

Client

https://www.lilly.com/

Solutions

Care Companion™
GoMo Chat™
Care Communications™
Secure Data Collection and Reporting

From Memory Concerns to Action: Supporting Earlier Conversations About Brain Health

The GoMo Health Memory and Thinking program helps adults aged 60 and older recognize potential signs of cognitive decline and feel more confident discussing concerns with their care teams. Through personalized text messages, educational resources, and secure messaging, the program explains the differences between normal aging and cognitive changes while encouraging earlier evaluation and treatment. By connecting education with practical support, the program helps participants take the next step: 83% reported talking with their doctor about memory and thinking concerns.

Personalized digital engagement program designed to increase awareness of early signs and symptoms associated with Alzheimer’s disease and encourage individuals to seek evaluation and treatment earlier.


The program provides education on the differences between normal aging and cognitive decline while supporting informed conversations between individuals and their care teams.

  • Adults aged 60 and older experiencing memory and cognitive concerns
  • Individuals seeking information and support related to healthy aging and brain health
PROGRAM OBJECTIVES: PROGRAM OUTCOMES:
  • Maintain opt-out rates at 10% or less
  • 10% responses to bi-directional messages
  • Achieve a 15% click through rate on messages
  • 5% of participants encouraged to speak with their physician about memory and thinking concerns

PARTICIPANT FEEDBACK HIGHLIGHTS:

100% reported they are more likely to speak with their doctor about memory and thinking concerns now that they have more information.
50% indicated they are highly likely to recommend the program to a friend.

Program Components

  • Care Communications:

    Upon enrollment, participants receive text messages that communicate, promote, and support throughout their healthcare journey. Some messages contain links to online pages with additional educational information in the form of interactive surveys, videos, and other resources. Topics include healthy aging, memory concerns, emotional wellbeing, lifestyle management, and preparing for conversations with healthcare providers.

  • Care Companion:

    This cloud-based learning management system provides vetted educational content that is personalized by participants' self-expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-management.

  • GoMo (Secure) Chat:

    Much like a typical text conversation, GoMo Chat allows secure messaging between participants and their care team, enabling in-the-moment, on-demand conversations.

  • Secure Data Collection and Reporting:

    Engagement and experience data are deidentified, analyzed, and reported back to the organization for ongoing quality improvement and program optimization.

Find the right solution for you.

Find out how our personalized engagement solutions can support your organization’s needs, whether it’s managing a chronic condition, reducing emergency department visits, or improving employee health and wellbeing. We’re here to help you drive lasting behavior change and improved outcomes with simple, comprehensive engagement solutions.