Teleflex: Turning BPH Patient Engagement Into Treatment Action and Measurable ROI

Client

https://info.urolift.com/bphadvisor

Solutions

Care Companion™
Care Communications™
Secure Data Collection and Reporting

Guiding Informed Treatment Decisions: Personalized Support Throughout the BPH Journey

The Teleflex BPH Advisor and UroLift® Patient Engagement program helps men experiencing benign prostatic hyperplasia (BPH) understand their symptoms, explore treatment options, and move forward with confidence. Through personalized digital education, symptom assessments, and timely text and email communications, the program connects patients with guidance tailored to their needs, including preparation and recovery support for those undergoing UroLift®. Combining direct-to-consumer outreach with provider engagement, the program enrolled 19,711 participants, generated 332 incremental UroLift® procedures, and delivered a 7.2x return on investment.

The Teleflex Benign Prostatic Hyperplasia (BPH) Advisor Program is a personalized digital engagement solution designed to educate, engage, and support men throughout their BPH treatment journey.


Combining direct-to-consumer outreach with provider-based engagement, the program delivers personalized education, symptom assessment, treatment guidance, and perioperative support to help patients make informed treatment decisions while generating actionable insights for care teams.

  • Men experiencing symptoms of BPH
  • Newly diagnosed patients and individuals managing BPH with medication
  • Patients evaluating procedural treatment options, including UroLift®
  • Urologist-referred patients receiving education and ongoing support
PROGRAM OBJECTIVES: PROGRAM OUTCOMES:
  • Increase patient engagement through personalized education and behavioral support
 63% content engagement, with participants actively consuming personalized resources
  • Convert interested patients into active program participants
 79% assessment-to-enrollment conversion, demonstrating strong patient engagement following digital symptom assessment
  • Support informed treatment decisions and procedural adoption
 332 incremental UroLift® procedures generated through personalized patient engagement and treatment guidance
  • Deliver measurable commercial value through patient engagement
 7.2x ROI, demonstrating significant commercial return from digital engagement campaigns

PROGRAM HIGHLIGHTS:

- 19,711 participants enrolled across the BPH Advisor Program
- 46% mid-journey engagement rate, demonstrating sustained participant interaction
- Personalized IPSS symptom assessment and digital screening
- Integrated direct-to-consumer and provider engagement
- End-to-end perioperative support for UroLift® patients

Program Components

  • Care Communications:

    Participants received personalized, behaviorally driven SMS and email communications delivering timely education, reminders, and treatment guidance based on their stage in the BPH journey. Communications included symptom education, lifestyle management strategies, treatment option education, appointment reminders, procedural preparation, recovery guidance, and ongoing condition management to encourage informed decision-making and sustained engagement.

  • Digital Screening and Personalization:

    Interactive IPSS symptom assessments and lifestyle questionnaires captured key patient insights to personalize educational content, treatment pathways, and engagement strategies based on symptom severity, treatment history, and individual preferences.

  • Care Companion:

    This cloud-based learning management system provides vetted educational content that is personalized by participants' self-expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-management.

  • Provider Concierge Integration:

    Urologists and care teams were equipped with patient insights, educational resources, and communication tools to support personalized treatment discussions, identify appropriate procedural candidates, and enhance care coordination throughout the treatment journey.

  • Perioperative Support:

    Patients considering or undergoing the UroLift® procedure received personalized support before and after treatment, including procedural education, appointment reminders, pre-operative preparation, post-procedure recovery guidance, and ongoing condition management.

  • Secure Data Collection and Reporting:

    Participant interactions, assessments, and engagement data were securely captured and analyzed to generate actionable insights, enabling Teleflex to optimize patient engagement strategies, measure program performance, and support provider decision-making.

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