Welcoming Lawrence H. Krampf, Healthcare Marketing Executive and Relationship Manager
Asbury Park, NJ, February 9, 2022: GoMo Health, a leading health and wellness patient and consumer engagement company is excited to welcome Larry Krampf as Chief Revenue Officer, joining corporate leadership in the growth expansion and business development efforts for GoMo Health, following inspiring strategic and tactical impact as an Advisory Board member of the company.
Says Krampf, “I’ve worked in many aspects of healthcare, for many years. What GoMo Health delivers in making healthcare attainable for all people, in all socioeconomic communities, exemplifies the focus today on diversity, equity and inclusion. Offering support, direction, resources and guidance at the frequency and depth that each person needs hits the sore spot for healthcare today, where underserved populations are perceivably left to manage their own care the best they can. The GoMo Health model leverages sponsorship of healthcare services by hospitals, health systems, plans, pharma and other life sciences providers, extending the reach of care to all who need it. The icing is the application of the BehavioralRx® Science of Engagement, which drives the specific delivery of these resources so they’re ready to use and instantly accessible. This is the type of person-centered care delivery that is needed in order to survive in the current and forecasted healthcare delivery environment.”
A mission-driven marketer, Larry strongly aligns with GoMo Health’s goal of making healthcare accessible, understandable and actionable for everyone. Serving the community has played a major part in Larry’s career. He serves on the Board of the NJ State Chamber of Commerce, Cancer Care, Inc., Middlesex County Regional Chamber of Commerce (MCRCC), Hopewell Valley Children’s Theatre, Past Chairman of the Board of the Princeton Regional Chamber of Commerce and the MCRCC, Trustee for the Garden State Arts Center Foundation, Greater Philadelphia Chamber, NJN Foundation, Luxury Council, NJ Tech Council, BioNJ, NJ State Governors Council, Founding Member of Jasna Polana TPC, Member of the Nassau Club and the Thomas Edison College Foundation. He has chaired many community events over the years for the American Heart Association, Cancer Care, Foundation Fighting Blindness and was an advisor to the Health Care Quality Institute.
In 2001, The Princeton Chamber named Larry Entrepreneur of the Year. Larry received the 1998 Community Leader of Distinction and the 2005 Business Person of the Year from the MCRCC, the 2005 Volunteer of the Year from the YMCA, the 2006 Spirit of America Award from the Boy Scouts of America and the 2009 Cancer Care Award for his 25 years of dedicated service.
Larry pursued his education and extensive career in advertising in NJ and NYC. He graduated Rutgers College with degrees in business, accounting and art history. After graduation, he worked as an accountant for Deloitte, Haskins & Sells, and then as an advertising executive with Tracy Locke/ BBDO, before founding his own advertising agency, Krampf Communications in 1981.
In 1990, Larry formed Princeton Communications Group, Inc. (PCG) to better service a growing client list. In 2003, Larry acquired Marke Communications, an integrated NYC based advertising agency and as CEO, supplied vision, guidance, and expertise to every aspect of the operation as well as the driving force behind Marke accounts in the healthcare, pharmaceutical, retail, financial services, insurance, technology, real estate, fashion and beauty industries. Larry also acquired and managed Nancy H. Becker Associates in 2003, the first woman owned, NJ based, public affairs firm, with an outstanding record of achievement in the healthcare, architecture, real estate, energy, environmental, financial services, homeland security, telecommunications and technology industries. To learn more about GoMo Health, visit: https://gomohealth.com/about/
About GoMo Health:
GoMo Health® applies a proprietary, evidence-based science of engagement, BehavioralRx®, to our cloud-based digital therapeutic, Concierge Care®, to actively extend care plans, and provide resources and support to people in their “lived” environments – enhancing outpatient care and impact. This outpatient care delivery model integrates support for psychosocial and physical needs to create personalized, behaviorally based care plans that empower patients in their own care management and healthy decision making. Connecting with patients via its’ Telehealth Triple Play™, GoMo Health uses an intelligent mobile BOT to collect and triage patient data via home medical devices, conduct in the moment “conversations”, and gather electronic patient reported outcomes (ePRO). This has proven to modify behaviors of patients with chronic and complex conditions worldwide, resulting in significant improvement in health outcomes and adherence, and decreased costs of care for providers, hospitals, health plans, employers, and life science companies.