Bob Gold Joins South/Central New Jersey AHA Regional Board of Directors

GoMo Health and American Heart Association Partner to Combat Cardiac Disease and Comorbidities

July 30, 2019 (Asbury Park, New Jersey) – Bob Gold, CEO and Chief Behavioral Technologist at GoMo Health, has accepted a Regional Board of Directors position with the South/Central New Jersey American Heart Association (AHA). Gold is the founder of GoMo Health, an industry leader in personalized patient engagement for cardiac condition and comorbidity management.

An advocate for patient activation and strong believer in the concept that for clinical care delivery to be successful it must treat the person, not the disease, Gold is the originator and founder of BehavioralRx^®, a proprietary behavioral and cognitive science of precision health that has proven to increase human resiliency, resulting in better patient health outcomes, increased clinical joy in practice, and reduced physician and nurse fatigue. He is one of the world’s leading behavioral technologists with more than 20 years of applied research and development in the behavioral and cognitive science of human motivation, activation, and resiliency. He specializes in the human factors of precision health and care coordination leading to increased activation of patients and clinicians.

“Bob is a pioneer in the healthcare industry, and we are excited to welcome him to the South/Central New Jersey AHA Board of Directors,” says Kelly Lemon, Vice President Development, New Jersey American Heart Association. “We are confident that his unique experience, especially in human motivation and patient activation, will be extremely valuable to our mission of being a relentless force for a world of longer, healthier lives.”

“I have always admired the American Heart Association for its tireless efforts in creating a culture of heart health for people,” says Gold. “I look forward to actively engaging with the Southern and Central New Jersey community, and supporting the organization’s mission.”

GoMo Health is also a member of the American Heart Association Center for Health Technology & Innovation “Innovators Network.” The GoMo Health Concierge Care® suite of telehealthcare coordination solutions incorporate the Association’s digital care plans and educational content, bringing the lifesaving information directly to patients. Learn more at https://gomohealth.com/aha-collaboration/.

Join Bob and GoMo Health at the Shoreline New Jersey Heart Walk on the Asbury Park Boardwalk on Sunday, October 6 at 9 AM. More information can be found at http://www.shorelineheartwalk.org/.

About GoMo Health:  GoMo Health^® is a leader in population health management and patient engagement solutions that support the continuum of care, improved patient satisfaction, and MACRA incentive-based reimbursements. GoMo Health Concierge Care^® personalizes patient interactions using our proprietary science, BehavioralRx^®, The Science of Population Health, building trust and credibility to motivate higher levels of reciprocity and actions. In partnership with health care organizations worldwide, GoMo Health delivers a highly scalable and cost-effective solution for the management of high-risk, chronic, and complex conditions, enabling better self-management, healthy decision making, and improved outcomes.