Command Direct and GoMo Health Partner to Transform Medicaid and Medicare Member Engagement

FOR IMMEDIATE RELEASE:
October 19, 2026

GoMo Health
Shelley Schoenfeld, Chief Marketing Officer
E-mail: sschoenfeld@gomohealth.com
Phone: 732-484-9144

Command Direct and GoMo Health Partner to Transform Medicaid and Medicare Member Engagement

Partnership combines healthcare communications, behavioral science and personalized digital engagement to help health plans improve enrollment, retention and redetermination response rate

Asbury Park, NJ, 10/19/2026 —

Command Direct, a healthcare communications company, and GoMo Health, a leader in science-based digital health engagement, today announced a strategic partnership to help Medicaid and Medicare health plans more effectively engage members throughout the healthcare journey.

The partnership brings together the healthcare communications expertise of Command Direct with the GoMo Health BehavioralRx® methodology and personalized engagement technology to help health plans move members from awareness to action. The combined approach enables plans to communicate with members through multiple channels, both traditional and digital, including bi-directional SMS text messaging, email, secure chat, voice, and print/direct mail, while tailoring outreach based on individual needs, preferences and behaviors.

Together, Command Direct and GoMo Health are addressing one of the most persistent challenges facing health plans: turning member communications into meaningful action.

From enrolling in coverage and completing redetermination requirements to scheduling well visits, receiving vaccinations, understanding benefits and responding to payment reminders, effective member engagement requires more than simply delivering information. The partnership applies behavioral science, personalized communications

and data-driven engagement strategies to make it easier for members to understand what they need to do and take the next step.

Through the partnership, health plans can deploy personalized and automated communications designed to:

• Drive enrollment, retention and redetermination through AI-enabled, personalized member communications.
• Improve member health and satisfaction by supporting well visits, vaccinations, claims processes, and payment reminders.
• Scale member engagement and support through real-time chat and communications that support both individual and group interactions.
• Simplify benefits and eligibility navigation while helping reduce call center volume and supporting actions related to Star Ratings and HEDIS measures.
• Turn data into action through real-time data collection, reporting, and analytics that can inform ongoing member engagement and growth strategies.

At the center of the approach is GoMo Health BehavioralRx, an evidence-based engagement methodology that uses cognitive and psychological techniques to encourage in-the-moment action. The engagement methodology has demonstrated a 3–5x increase in programmatic opt-in and retention, with health-plan use cases highlighted by Command Direct and GoMo Health showing:

• 98% enrollment rate for the largest Medicaid managed care organization in the U.S.
• 68% retention/completion rate for a Medicaid-managed health plan.
• 45% member activation rate for one of the 10 largest health plans in the U.S.

"For Medicaid and Medicare members, the mailbox is still the one channel a plan can count on. Addresses change, phones change, data plans run out. What changes with this partnership is that the mail arriving in those households is now designed to start something, not just inform."

The Command Direct and GoMo Health partnership is designed to support health plans across critical points in the member lifecycle, from initial enrollment and redetermination to benefits education, preventive health, ongoing care and member satisfaction.

By combining digital and traditional communications with behavioral science and real-time data, the companies aim to help health plans create a more connected member experience while improving operational efficiency and measurable engagement outcomes.

About Command Direct:

For more than 30 years, Command Direct has specialized in nationwide healthcare communications—spanning print, mail, electronic, and integrated web portal solutions. Our HITRUST R2-certified security safeguards your most sensitive member data, while our proprietary technology delivers unmatched efficiency in every communication.

Our industry-leading team manages everything from high-volume member mailings to complex regulatory documents—with expertise and precision. Whether you're a regional plan or a national carrier, our adaptable solutions scale seamlessly to meet your unique needs. As your strategic partner, Command Direct drives cost savings, ensures compliance, and strengthens member connections. When healthcare communications matter most, health plans choose Command Direct. Headquartered in Long Island, New York, and with over 30 years of experience, we are a trusted partner to health plans nationwide—delivering secure, accurate, and efficient member communications across print, fulfillment, and digital channels. At Command Direct, we are unwavering in our commitment to delivering optimal efficiency and full compliance. Our promise: To be your most responsive, reliable, and trusted partner—every step of the way.

To learn more, visit www.commanddirect.com.  

About GoMo Health:

GoMo Health® delivers award-winning, evidence-based engagement solutions that improve health outcomes and reduce costs for providers, hospitals, health plans, employers, insurance, life science, and community health organizations. Our proprietary science, BehavioralRx®, applies proven behavioral and cognitive techniques—psychosocial, emotional, and physical—to address the whole person, building resilience and better supporting self-management, healthy decision-making, and sustained behavior change. Delivered through our cloud-based technology platform, GoMo Health programs are personalized, scalable, and automated, connecting participants to timely support and resources while enabling the collection of electronically reported outcomes to inform care and predictive modeling. In 2025, GoMo Health achieved HITRUST Risk-based (r2) Certification, the most rigorous certification in the HITRUST portfolio, for its Personal Concierge® and GoMo Chat products on Microsoft Azure.

GoMo Chat, the GoMo Health secure, HIPAA-compliant two-way messaging platform, enables healthcare organizations to communicate with patients, members, and caregivers through standard SMS text messaging without requiring an app download or patient portal login. Designed to support standards-based interoperability through modern healthcare APIs, GoMo Chat complements existing electronic health record workflows, including those used by organizations using Epic software, by extending secure patient communication beyond traditional patient portal interactions and into existing clinical workflows.

To learn more, visit www.gomohealth.com.