Inspire Patients’ Healthy Decisions, Bob Gold to Lead Session

In today’s world, many people get caught up in their on-the-go, hectic lifestyles and oftentimes healthy decisions can fall by the wayside. What is it that motivates or inspires a person to take an immediate action? Change a habit? And to want to receive health content and advice?

These are the issues Bob Gold will tackle when he addresses the health care professionals at the Chicago Health Executives Forum (CHEF) Education Program in Chicago on March 5^th. In his session “Patient/Member Mobility Lifestyle Engagement: The Art and Science of In-The-Moment Motivation, Influence, and Action” Bob will explore how mobility engagement strategies and methods can increase trust, credibility, and raise the believability of your brand.

In this session, attendees will discover:

• Mobility engagement strategies and methods designed to increase trust, credibility, and raise the believability of your brand
• The big difference between human responsive vs. device responsive design
• The value and role of little data vs. big data
• Top 5 behavioral mobile engagement guiding principles
• Top 5 mistakes in mobile engagement
• How to blend digital and human interactions into one conversation flow
• The role of mobility engagement in the next generation call center

With over 20 years’ experience studying human behavior and how technology can inspire decision making in-the-moment, Bob Gold is applying his methodologies and techniques to help create a more sustainable healthcare infrastructure for both payers and providers, especially focused in remote care coordination. In “Patient/Member Mobility Lifestyle Engagement”, he will touch upon key business benefits that his own clients have encountered, including how to take advantage of new reimbursement policies, how you can control your care coordination costs while enabling your team to handle more cases, and how to reduce unnecessary ER visits and increase patient satisfaction.

For more information about the program and to register, visit the event page.

Patient/Member Mobility Lifestyle Engagement:
The Art and Science of In-The-Moment Motivation, Influence and Action
Thursday, March 5, 2015, 5:30 – 7:00pm
RTKL Associates, Inc.
200 S. Michigan, 18th Floor, Chicago, IL