New Jersey Innovation Institute: Interview With Bob Gold, GoMo Health

This post was originally featured on the New Jersey Innovation Institute website. Click here for the original article. 

As one of the world’s leading behavioral technologist with more than 20 years of applied research and development, Bob Gold is focused on the growing field of digital to human persuasion and motivation. Bob applies his methodologies and techniques to help create a more sustainable healthcare infrastructure for hospitals, health systems, physician group practices, and insurers as more patients need to be treated and engaged within their day-to-day lifestyle. He is especially focused on remote care coordination (pre/post discharge) and telehealth, with growing success in the management both of chronic conditions and episodic pre and post-discharge management, and identifying and taking advantage of opportunities for transitional care reimbursement opportunities associated with the exchange of this information.

Bob focuses his energy on recrafting clinical care plans into behaviorally-based remote care coordination and telehealth patient engagement protocols to produce better outcomes, and evidence based data sets and increase compliance; with the emphasis on the delivery of dynamic content to support approved protocols with a more personalized, disciplined, and nurturing experience within the framework of a person’s lifestyle and typical day.

GoMo Health®, has been leading the way in personalized health care, specializing in designing and implementing solutions for high-cost and high-risk managed long term care.

“GoMo Health® is a leader in population health management, specializing in designing, implementing, and marketing personalized patient engagement solutions that support the continuum of care and new incentive-based reimbursements. The cornerstone of the award-winning GoMo Health Concierge Care® strategy incorporates a proprietary science, Behavioral Rx™, that considers the complex pathway to motivating human response to take a desired action. In partnership with health care organizations nationwide, GoMo Health® delivers a highly scalable and cost-effective solution for the management of high-risk, chronic, and complex wellness issues, enabling better self-care, healthy decision making, and improved outcomes.”

“We are very proud of the fact our GoMo Health Concierge Care suite of patient engagement and tele-health applications have helped many hospitals improve their overall relationship with their providers, patients and community. And in NJ, specifically, we are excited to have launched our award winning Concierge Care Inpatient Satisfaction solution with one of the most patient-centric hospitals in the country, HackensackUMC at Pascack Valley, an affiliate of Hackensack Meridian Health we have already launched in production and will be announcing shortly the first of its kind…a two-way interactive Personal Concierge for patients with chronic and complex health issues. This enables physicians and nurses to have a virtual assistant that communicates in their voice of care with people throughout their day…in-the-moment…within their lifestyle.”

Bob is all about making the right connections. He recently became a member of the Health IT Connections Program that connects health IT innovators with healthcare executives, providers, and consumers in the Greater Newark Region. The program provides six CEO round-table sessions, mentoring and coaching, peer networking, visibility opportunities, and access to the right investors.

“The program has connected us with a network of industry experts and thought leaders, and those relationships are invaluable as we look to build our knowledge base and further identify strategic partners who share our vision for affordable healthcare delivery no matter where the patient. We are acutely focused on deepening the patient-centered benefits and value of our solutions to further enable remote care coordination and management. With that in mind, we continue to appreciate the events and opportunities Health IT Connections offers.”

If you are interested in connecting with GoMo Health or learning more about the Health IT Connections Program please contact: Tamara Williams, Marketing Support Planner at Tamara.Williams@njii.com or visit njii.com/healthit.