New Study to Reduce Preterm Births in Nebraska to Use GoMo Health Technology

Helping those in need manage their conditions is a subject near and dear to our hearts. It’s the main reason why we got into the health care tech industry in the first place. It’s also the thing which keeps our employees energized to continue making advances to our platform and forming connections with clients with similar missions.

Just this month one of our clients, University of Nebraska Medical Center (UNMC), began a new prenatal study aimed at providing highly relevant health content to at-risk mothers. The study, generously funded by Blue Cross and Blue Shield of Nebraska and its Fund for Quality and Efficient Health Care, will focus on improving prenatal care, specifically lowering early birth rates in Lexington and Kearney. Our SMS technology and carefully curated health content, along with community health worker involvement, is being used to deliver patient engagement and education to these parents.

“Dr. Mary Cramer and her team at UNMC are true innovators in the health care sector. Their mission to help lower early birth rates is greatly commendable,” said Bob Gold, CEO of Gold Mobile. “Having three kids of my own, I know the joy that comes with holding your child in your arms for the first time. It’s important to me that parents have the best chance possible of having a safe and successful birth. We’re proud to be a part of the UNMC study and look forward to seeing its results.”

Preterm Birth Facts

• Preterm birth, or the percentage of births delivered prior to 37 weeks gestation, is a national problem. According to the Center for Disease Control, there are 450,000 preterm births each year, or roughly 1 of every 9 births.
• According to a recent global study in The Lancet, preterm birth complications is the number one cause of death among babies and young children.
• The Institute of Medicine (US) estimated that medical care services for preterm births cost $16.9 billion in 2005—approximately $33,200 per infant.
• While Nebraska has lowered their preterm birth rate to 10.6%, a decrease of 1.9% since 2005, they still have yet to reach the March of Dimes 2020 goal of 9.6%.

For more information about the study feel free to contact us. Once the report for the study has been released we will post the results to our blog.

News Coverage

Can targeted texts help prevent premature births?
mHealthNews

Study to Look at Using Text Messages to Help Reduce Pre-Term Births in Central Nebraska
Nebraska TV

BCBSNE Funds Early Birth Study in Central Nebraska
KRVN

Study to focus on early births in Lex
Lexington Clipper-Herald