Like all other industries, the needs, concerns, and consumption habits of today’s healthcare consumer have gotten more sophisticated, complex and discerning. In a culture that’s shifting more and more to a focus on everyday and long-term holistic wellness, and a political climate that’s placed current healthcare practices under a larger and larger microscope, today’s patient demands more engagement, accountability, and buy-in from their PCPs and specialists. Unfortunately, however, care providers don’t seem to be getting the memo (or page, for the 80 percent of doctors who still use pagers). Data from Kaufman Hall indicates that only eight percent of US hospitals and health systems demonstrate strong consumer-centric performance.
As competition in the healthcare industry moves from providers “fighting amongst themselves” to the gold-paved streets of Silicon Valley, the brick and mortar of Best Buy and Walmart, and other direct-to-consumer entities, it’s critical that hospital systems and other HCPs catch up… and quick.