About Bob Gold

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So far Bob Gold has created 9 blog entries.

Diving Deep with Bob Gold on Chronic Pain Management: Treating What You Can’t See with an Integrated Behavioral and Physical Approach

Chronic pain is a condition that affects more than 1.5 billion people globally, 100+ million of them Americans. Because chronic pain is complex in diagnosis and treatment, the physical, mental, and emotional impact on a patient’s daily life must be considered to effectively implement treatment that addresses the entire person, and not just their [...]

Curt Steinhorst and Bob Gold Discuss Distraction and Healthcare in the Age of Technology

Curt Steinhorst featured GoMo Health in his latest book, Can I Have Your Attention? Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected Workplace. Last month, Bob sat down with Curt to discuss technology, our struggles to maintain productivity, and the ways that we [...]

By |March 5th, 2018|BehavioralRx®|

Gold Group Acquires Brand Aid Digital

We are pleased to announce the acquisition of Brand Aid Digital! Brand Aid joins Gold Group’s award-winning GoMo Health division with a focus on patient engagement, acquisition and retention.  Activating Advancement of Clinical Trials Research via the GoMo Engagement Platform The merger of these patient-centered partners enables the Brand Aid team to leverage the GoMo [...]

GoMo Health and Brand Aid Announce Partnership

Bringing Proven “Concierge Care” Patient Recruitment to Pharma GoMo Health, a leading provider of population health solutions and patient-centered medication therapies for hospitals, health systems, physician practices, and pharma, is excited to announce a strategic partnership with Brand Aid Digital. The agency, based in Boonton, New Jersey, is specialized in online patient recruitment and patient [...]

Texting Our Way To Better Health: A Summary of The U.S. Department of Health’s Report

Well, the name kind of says it all. The U.S. Department of Health and Human Services (HHS) recently released a report entitled “Using Health Text Messages to Improve Consumer Health Knowledge, Behaviors, and Outcomes.” I’ll make it easy on you and jump straight to their conclusion. “The trend toward widespread [...]

By |November 3rd, 2015|Healthcare Providers|

Engagement To Go: GoMo Health and The Art (and Science) of In-The-Moment Influence at the HIMSS Summit of The Southeast Conference

In today’s go-go-go world, it’s hard to get people to focus at times. Or is it? Important things like healthcare don’t need to fall by the wayside just because our lives have grown more busy and hectic. Mobile engagement holds the key to motivating, influencing and spurring customers into action [...]

By |October 27th, 2015|BehavioralRx®, News & Events|

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