Empowering Health through Innovative Care

CPC, the largest nonprofit integrated care provider in Monmouth County, NJ, supports individuals, families, and the community in achieving whole person health through integrated care to promote well-being, recovery, and productivity. Focusing on the complex needs of underserved populations, CPC aims to reduce health disparities and improve outcomes.

CPC Integrated Health enhances their participant’s recovery experience with the Recovery Pathways personal concierge program. This program coaches users with personalized content that creates and nurtures positive behaviors and empowers healthy daily living.

CLIENT OVERVIEW
Website	CPCIntegratedHealth.org
GoMo Health Solutions	Personal Concierge™ Care Companion™
Cognitive Techniques	BehavioralRx®

Our Goals

Increase attendance to live sessions
Increase graduation rates
Reduce relapse
Increase sense of wellbeing
Increase ROI

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.

The following behavioral and cognitive techniques were applied:

Reduction Technology / Persuading through simplifying.
Tailoring Technology / Persuasion through customization.
Nurturing Technology / Guided persuasion.
Conditioning Technology / Reinforcing target behavior.
Environment of Need Technology / Intervening at the right time.

Nurturing Members Through Their Journey

The long-term program implements personalized engagements focused on supporting members during their enrollment to increase consistent attendance at sessions as well as providing resources to support and extend the techniques shared in live sessions.

The mobile-based program delivers messages directly to the member with an overall goal of encouraging increased activation, self-help, and independence in each participant’s daily life.

In-the-Moment Engagement at Members’ Fingertips

Through periodic surveys and assessments, the care team is immediately notified if participants need additional support and can adjust individual care plans as necessary to ensure optimal outcomes.

Members can also text in a simple keyword to receive specific in-the-moment content. Sample keywords and responses include:

COPE: Strategies/content to help manage thinking errors
MUSIC: Music to feel-good and motivate continued participation on the treatment journey
PEER: Stories/videos from others who have shared similar experiences
SMILE: Uplifting jokes to make you smile
LIFE: Tips to stay motivated on your journey to independence

Key Program Results

45%

45% of participants
reached out for in-the-moment support

71%

71% of survey respondents
indicated they agree or strongly agree that Recovery Pathways gives them the support and resources needed to manage their daily lives

40%

40% of participants
took the quality-of-life survey a second time and indicated their outlook on life from the previous survey was either the same or improved