Project Description

Empowering Health through Innovative Care

CPC, the largest nonprofit integrated care provider in Monmouth County, NJ, supports individuals, families, and the community in achieving whole person health through integrated care to promote well-being, recovery, and productivity. Focusing on the complex needs of underserved populations, CPC aims to reduce health disparities and improve outcomes.  

CPC Integrated Health enhances their participant’s recovery experience with the Recovery Pathways personal concierge program. This program coaches users with personalized content that creates and nurtures positive behaviors and empowers healthy daily living.

GoMo Health Solutions Personal Concierge
Care Companion
Cognitive Techniques BehavioralRx®

Our Goals

  • Increase attendance to live sessions 

  • Increase graduation rates 

  • Reduce relapse 

  • Increase sense of wellbeing

  • Increase ROI

BehavioralRx® Logo

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.

The following behavioral and cognitive techniques were applied:

  • Reduction Technology / Persuading through simplifying.

  • Tailoring Technology / Persuasion through customization.

  • Nurturing Technology / Guided persuasion.

  • Conditioning Technology / Reinforcing target behavior.

  • Environment of Need Technology / Intervening at the right time.

Nurturing Members Through Their Journey

The long-term program implements personalized engagements focused on supporting members during their enrollment to increase consistent attendance at sessions as well as providing resources to support and extend the techniques shared in live sessions.  

The mobile-based program delivers messages directly to the member with an overall goal of encouraging increased activation, self-help, and independence in each participant’s daily life. 

In-the-Moment Engagement at Members’ Fingertips

Through periodic surveys and assessments, the care team is immediately notified if participants need additional support and can adjust individual care plans as necessary to ensure optimal outcomes.

Members can also text in a simple keyword to receive specific in-the-moment contentSample keywords and responses include:  

  • COPE: Strategies/content to help manage thinking errors

  • MUSIC: Music to feel-good and motivate continued participation on the treatment journey 

  • PEER: Stories/videos from others who have shared similar experiences  

  • SMILE: Uplifting jokes to make you smile 

  • LIFE: Tips to stay motivated on your journey to independence 

Key Program Results 


45% of participants
reached out for in-the-moment support 


71% of survey respondents
indicated they agree or strongly agree that
Recovery Pathways gives them the support and resources needed to manage their daily lives 


40% of participants
took the quality-of-life survey a second time and
indicated their outlook on life from the previous survey was either the same or improved

Ready to personalize patient engagement with GoMo Health and our Concierge Care solutions?

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