Developing a Prenatal Personal Concierge™ Program
Utilizing GoMo Health’s interactive engagement solutions, University of Maryland Health Partners deploys baseline surveys to assess its pregnant members’ risk levels and put each member in a risk category that determines message content and frequency. Using Personal Concierge, University of Maryland Health Partners’ prenatal members receive health tips, educational information, and reminders to take prenatal vitamins and go to doctor’s appointments. Message content covers topics such as smoking, drugs, exercise, depression, diet, morning sickness, and are available in English or Spanish.
This program was designed to improve: