Bob Gold is one of the world’s leading behavioral technologists with more than 20 years’ applied research and development experience in the areas of the behavioral and cognitive science of human motivation, activation and resiliency. A pioneer and innovator in the fusion of technology and healthcare delivery, Bob has specializes in designing clinical care plans and digital therapeutics that integrate pyscho-social factors and determinants into physical care plans for chronic and complex population health management.
Bob focuses his energy on recrafting clinical care plans and medication therapies into behaviorally based remote care coordination. These digital interventions also integrate with transitions of care and rehabilitation/recovery programs to achieve a sustainable population-health business model for health systems, health plans, pharmaceutical companies and governments.
The implementation of these plans reduces adverse events such as unnecessary emergency department (ED) visits and readmissions, facilitates collection of valuable ePROs (electronic patient-reported outcomes) and leverages opportunities for CMS value-based and RPM (Remote Patient Monitoring) reimbursements.
Bob’s evidence-based methods provide an individualized, disciplined and nurturing experience within the framework of program participants’ lifestyles and typical days while improving satisfaction and adherence, particularly for complex and chronic conditions that include co-morbidities and difficult-to-navigate patient health journeys.
GoMo Health’s BehavioralRx® and Concierge Care® system, which Bob pioneered, has also shown to restore Joy in Practice for doctors and nurses enabling them to spend more time on high-impact clinical work.
Bob’s former entertainment company Magnet Pictures and its producers and directors win two TV Emmy Awards (for the opening animation on the Rosie O’Donnell show), and also specialized in creating and animating superheroes and interactive games.
Community Supported Agriculture
Bob helped a rural town in New Jersey keep its farming heritage by buying up land (that was going to be developed by commercial real estate companies) and turned it back into a farm (worked the farm for 5 years establishing a Community Supported Agriculture program) and preserved the land forever by working with the local and state government in their Green Acres program.
Simplifying User Experiences
Bob, for major Wall St financial institutions, simplified the visual user experience for complex multi-dimensional financial data to enable the average consumer/employee to better understand, make sounds decisions, and act responsibly regarding their 401K investment portfolio. This resulted in better outcomes for all stakeholders: the customers/employees, the employer, and the providers (banks/brokerage firms)