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Sun Pharma

  • Sun Pharmaceutical Industries Limited

  • http://sumainject.mobi/

Goal:

Consumer education and medication utilization compliance on-the-go

Objective:

To answer the request of regulatory authorities that Sun Pharma provide consumers with education resources detailing the proper administration of Sumatriptan Succinate Injectable, as well as increase medication compliance among its users.

BehavioralRx™ Implementation:

GoMo Health leveraged its proprietary emerging science, BehavioralRx™, the science of patient engagement, to build the program and determine the engagement strategy, approach and content delivered. The following behavioral and cognitive techniques were applied:

  • Tunneling Technology: Guided persuasion
  • Suggestion Technology: Intervening at the right time
  • Reduction Technology: Persuading through simplifying

Solution:

GoMo Health’s solution was accessible via QR code scan or text in keyword both on the outside and inside of the product’s packaging. Utilizing an interactive mobile web page and video, consumers were instructed how to correctly administer the medication. The mobile-friendly web page also provided access to additional patient and prescribing information, allowed patients to contact Sun Pharma for additional information, and gave patients the opportunity to enroll in mobile prescription refill reminders.

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