Promoting better prenatal health through text messaging in a remote setting
A GoMo Health Prenatal Personal Concierge™ support program was launched as a resource for pregnant women who visit the Aga Khan Hospital, Kisumu for their prenatal care; The program was designed to educate and support them in a remote care setting.
Provide consistent remote care management, support, content
and resources to Kenyan women.
GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.
The following behavioral and cognitive techniques were applied:
Suggestion Technology / Intervening at the right time
Conditioning Technology / Reinforcing target behavior
Reduction Technology / Persuading through simplifying
Tailoring Technology / Persuasion through customization
Pregnancy tips and resources delivered by text message
Personal Concierge delivers 2-3 Care Messages™ per week via text message for the duration of a pregnancy. The messages are educational, offering tips and guidance to pregnant women to manage their own health care and the health and wellness of their family.
Stratifying patients during enrollment to deliver personalized content
At the start of their participation, patients enter their due date and the program automatically calculates the week of their pregnancy, with trimester-relevant content sent to support the mother-to-be based on where she is in her gestation.
In a survey of women actively participating in the Prenatal Personal Concierge™ program, soon-to-be moms shared:
would refer the program to a friend.
want to continue the program post-partum.
confirmed that the Prenatal Personal Concierge is helping them better manage their health and pregnancy.
click on the links delivered in the care messages to view additional content.
Only 1 out of 167 women participating in the program had a pre-term birth (.5%), compared to a Kenyan national average of 12%.
“In serving the Western Region of Kenya, The Aga Khan Hospital, Kisumu celebrates the unique and special role of the Mother as a powerful partner in the well-being of our nation. GoMo Health Concierge Care mobile services supplements our commitment of care to our pre-natal patients’ health and wellness by providing useful education directly to their phones.”