Combatting a national crisis for providers and patients
Central Jersey Family Health Consortium, Inc. (CJFHC), is a leading private non–profit 501(C)3 organization licensed by the New Jersey Department of Health and part of a regionalized maternal and child health (MCH) system. CJFHC works to improve the health of women of childbearing age, infants, and children in the region through the collaborative efforts of member hospitals, providers, and consumers.
CJFHC sought an effective way to improve patient outcome measures for prenatal and postpartum women with opioid use disorder (OUD).
Support and educate prenatal and postpartum women with OUD on the best plan of care by providing resources to improve patient outcomes.
GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.
The following behavioral and cognitive techniques were applied:
Reduction Technology / Persuading through simplifying.
Tailoring Technology / Persuasion through customization.
Nurturing Technology / Guided persuasion.
Suggestion Technology / Intervening at the right time.
Conditioning Technology / Reinforcing target behavior.
Creating a personalized learning management system for healthcare providers
Utilizing the GoMo Health Care Companion, CJFHC is able to support their team with the Provider Concierge; a personalized interactive learning management system designed to support healthcare providers with education and resources to advise patients, families, and caregivers on best plan of care and available resources.
Healthcare providers enroll in the Provider Concierge by completing a simple onboarding survey which customizes the content they’re able to access. Content in the CJHFC Provider Concierge is personalized and organized by:
- Category of healthcare provider: Doctor, staff nurse, advanced practice nurse (APN), midwife, or social worker
- Healthcare provider’s specialty: OBGYN, maternal fetal medicine, behavioral health, neonatologist, family/general practitioner, pediatrics
- Location: Zip code & county
A go-to-destination for healthcare provider education
Based on the specific needs of each provider, the Companion contains educational resources related to:
- Medication Management: Content to establish which of the 2 FDA-approved drugs should be recommended based on patient lifestyle, establishing a birth plan prior to labor/birth, information on replacement therapies to offer patients to avoid withdrawal
- Resources: Mental health resources, recovery support groups, self-help groups, resources specific to veterans, lifestyle support, and smoking cessation resources
- Patient Care Plan Checklist: Questions about patient’s physical and mental health and how often medication assisted therapies (MAT) are being used, etc.
- Shareable Patient Content: Content that can be shared with the patient to educate and inform them about opioid use
An interactive mobile concierge for women with Opiod Use Disorder (OUD)
In addition to supporting healthcare providers, CJFHC and GoMo Health worked together to create a program designed for prenatal and postpartum women with OUD called The Maternal Child Health Personal Concierge.
To enroll in the Maternal Child Health Personal Concierge, patients or their healthcare provider simply fill out an onboarding form which includes basic demographic information such as stage of pregnancy or the baby’s birth date. Based on the mother’s responses to this survey, they will receive customized messaging which is personalized to their unique stage of motherhood.
Customized content delivered directly to mothers’ mobile devices
As early as six weeks prenatal, mothers will receive content related to their pregnancy. After the mother gives birth, messaging related to maternal and child health progresses until the child is 15 months old. A patient may receive a care message as often as six times a week.
Messages are designed to educate and engage with patients and are customized for prenatal and postpartum moms. Message tracks include:
- Prenatal: Message tracks include medication management, resources, lifestyle support, healthy eating, check-up reminders, and more.
- Postpartum: message tracks include medication management, mother/baby care plans, lifestyle support, safety, growth and health milestones, post-birth warning signs, and more.
The program also includes participant initiated messaging, allowing members to text in a simple keyword to receive the specific content that will help them in that moment.
- MOOD: A motivational message for when they are feeling down, depressed, or angry
- SPIRIT: Faith-based, spiritual content
- SONG: Members can text in to receive a link to a feel-good song
- SUPPORT: Supportive messaging with stories from someone who understands the recovery journey
- HALT: Messages focuses on redirecting negative behavior when you are hungry, angry, lonely or tired