Building on their established presence in Coney Island, New York, the Community Health Initiative (CHI) Health Center, a Federally Qualified Health Center (FQHC) since 2015, has grown to become a trusted community asset, serving thousands of residents in Coney Island and South Brooklyn. As a fully integrated clinic, CHI’s multidisciplinary teams deliver a holistic approach to comprehensive care, including preventive health services, behavioral health services, specialty care, and supportive services.

Launch of EveryYou Health

To extend their healthcare services, CHI has launched a new affiliated provider, EveryYou Health. The introduction of EveryYou Health, which includes the PrEP (pre-exposure prophylaxis) Concierge program, represents the CHI commitment to expanding and enhancing healthcare services for underserved and vulnerable communities. This integrated patient engagement and management solution, created and powered by GoMo Health, provides personalized guidance and timely support throughout patients’ healthcare journeys.

Focus on the LGBTQIA+ Community with PrEP Treatment

EveryYou Health and the PrEP Concierge program work to address the healthcare needs of all participants, with a particular focus on the LGBTQIA+ communities in Coney Island and South Brooklyn, New York. By expanding its services, CHI continues to provide holistic and comprehensive care, now reaching a broader LGBTQIA+ population across NYC. CHI has expertise in managing active sexual lifestyles and reducing HIV-1 risk, reflecting its ongoing dedication to meeting the evolving needs of the community through innovative healthcare solutions.

Conceptualized, created, and implemented by GoMo Health, PrEP Concierge provides customized, interactive guidance for PrEP patients. Using BehavioralRx® science to enhance outpatient care with personalized, behaviorally based plans, the GoMo Health digital therapeutic platform, Concierge Care^®, supports patients in real-life settings, improving health outcomes and reducing care costs. This program further supports patients’ total health and wellness needs, offering a virtual extension of care with personalized, real-time guidance, and interactively supporting patients throughout their healthcare journey.

“Partnering with GoMo Health on this evidence-based program allows us to bridge care gaps and transform lives in our community.”

CEO of CHI Health

To create the EveryYou Health brand, CHI leveraged the creative services of GoMo Health, which encompassed a comprehensive approach to brand development and marketing. This included the design of a new logo and brand identity, the establishment of brand guidelines, and the creation of various marketing materials flyers, posters, and digital content. Additionally, GoMo Health designed and developed EveryYouHealth.com, ensuring it served as a user-friendly platform for health information, services, and program enrollment.

The marketing strategy was to drive awareness and enrollment in the PrEP Concierge program within the local community, specifically focusing on serving the LGBTQIA+ community. The dedicated website enables enrollment into the PrEP Concierge program, seamlessly integrating patient registration into the digital experience

By combining targeted digital marketing campaigns, community outreach, and engaging content, CHI effectively communicated the benefits of EveryYou Health and the PrEP Concierge program to the target population. This holistic marketing approach ensures that the program reaches those who need it most, enhancing engagement and improving health outcomes for vulnerable communities.