Ensuring families and caregivers have the tools they need to succeed

Florida Grade-Level Reading Campaign (FGLRC) is a collaborative effort by foundations, nonprofit partners, business leaders, government agencies, and communities across the nation to ensure that more children in low-income families succeed in school and graduate prepared for college, a career and a life of active citizenship. The Campaign focuses on an important predictor of school success and high school graduation: grade-level reading by the end of third grade.

FGLRC sought ways to increase the awareness of the importance of quality early education and interactions and to provide families, educators, and communities with messages and tools for developing children’s language and literacy.

CLIENT OVERVIEW
Website	floridaglr.net
GoMo Health Solutions	Personal Concierge™ Care Companion™ GoMo EarlyCare™
Cognitive Techniques	BehavioralRx®

Goals

Enhance child literacy including vocabulary and reading skills.
Jumpstart child development through multi-sensory engagement and activities. 
Increase parent-baby/child engagement through interactive activities. 
Increase physical activity. 
Enhance child development through proper child care and healthcare.

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach, and content delivered.

The following behavioral and cognitive techniques were applied:

Influence Technology / Persuasion through shared decision making.
Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.
Reduction Technology / Persuading through simplifying.
Tailoring Technology / Persuasion through customization.
Nurturing Technology / Guided persuasion.
Suggestion Technology / Intervening at the right time.
Conditioning Technology / Reinforcing target behavior.

Preparing children in Florida for success

GoMo EarlyCare powered by Florida Grade-Level Reading Campaign is a Childhood Education Program designed to engage with parents and caregivers to promote early childhood literacy, learning, health, and wellness for newborns up to age 8.

GoMo EarlyCare is an opt-in program based on baby’s date of birth. Educational text messages with links to resources are sent to each user, with deep dives on key childhood education topics. All messages are personalized to be appropriate for the age of the child.

EarlyCare-FGLRC-Companion2-Mobile-Mockup2

Personalized educational content for mothers and their children

Members of the GoMo EarlyCare program receive between one and five text messages per week, per child, for the duration of the program. The messages contain important, personalized information and resources pertaining to:

Literacy, Learning and Brain Development

Early shaping in brain development techniques
Language and literacy milestones
Reading / writing techniques & activities
Incorporation of Vroom and Talk with Me Baby

Health and Child-Rearing Best Practices

Post-delivery support
Breastfeeding
Emotional health and support
Creating a crying plan (P-U-R-P-L-E)
General health & wellness
Physical growth and health milestones
Activities and lifestyle tips

Every 6 months, a survey is sent out to participants, collecting feedback to improve the program and continue to provide custom support.

The power of GoMo EarlyCare at your fingertips

Participants can access comprehensive content provided by FGLRC at any time by visiting the GoMo EarlyCare Mobile Library. This Learning Management System (LMS), powered by GoMo Health’s Care Companion™, provides credible, educational content that is sequentially structured into sections and topics to promote independent learning.

GoMo EarlyCare is a market ready program with content developed by expert health care providers, educators, and behavioral scientists. The GoMo EarlyCare program is a collaboration between Empowered Education and GoMo Health.