Project Description

MHANJ Connect Poster

Connecting New Jersey residents with the tools to manage their mental health or substance use disorder

The Mental Health Association in New Jersey (MHANJ) strives for the mental health of individuals through advocacy, education, training, and services. MHANJ dedicates themselves to promoting good mental health for all New Jerseyans, reducing the barriers that prevent people from seeking or offering help and support, and building a stronger base of support and network of services for people with mental health challenges.

GoMo Health Solutions Personal Concierge
GoMo Chat
Cognitive Techniques BehavioralRx®

Our goals are to empower program participants to:

  •  Engage with community activities

  • Increase independence

  • Decrease visits to ED

  • Maintain connection to treatment and wellness plan

  •  Use own coping skills to manage self

behavioralrx science

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach, and content delivered.

The following behavioral and cognitive techniques were applied:

  • Influence Technology / Persuasion through shared decision making. 

  • Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.

  • Reduction Technology / Persuading through simplifying.

  • Tailoring Technology / Persuasion through customization. 

  • Nurturing Technology / Guided persuasion. 

  • Suggestion Technology / Intervening at the right time.

  • Conditioning Technology / Reinforcing target behavior. 

Extending the engagement and advocacy of MHANJ

After calling MHANJ, a participant, caregiver, family member, or friend connects with a call specialist. The call specialist enrolls the participant, who then has access to both GoMo Chat and the GoMo Health Personal Concierge. These two solutions act as a mobile/virtual care coordinator and life coach in conjunction with an integrated human and digital care coordination team.

MHANJ HALT Message on Mobile Phone

Reducing high-risk behaviors with Personal Concierge

With Personal Concierge, participants receive between 3 and ten Care Messages per week, depending on various aspects of their unique situation. Messages include informational and motivational support that touches on several areas of life, including a person’s life skills, lifestyle, fun, and entertainment. Care Messages can be initiated by Call Specialists or two-way in nature, creating an environment of support at times where people are more likely to engage in high-risk behaviors.

Participant-initiated keywords include:

  • SMILE: Sends participant a message with a joke or quick game.
  • MOOD: Sends participant a “feel good” motivational message.
  • PEER: Sends participant a message with a story about someone successfully managing a similar challenge or experience.
  • SPIRIT: Sends participant a faith-based message.
  • HALT (Hungry, Angry, Lonely, Tired): Sends participant a message to redirect negative feelings.

Enabling real-time communication and support from specialists

Through GoMo Chat, call specialists can send participants secure messages to communicate and engage with them about their needs. Participants can respond in real-time and receive further information or resources that will be helpful to them in-the-moment.

MHANJ Connect On-Demand Keyword Message

Learn more about our Behavioral Health solutions and schedule a consultation.

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