Increasing the medication adherence for patients with diabetes, hypertension, and high cholesterol
Optimus Healthcare Partners is a leading accountable care organization (ACO) based in New Jersey. Optimus provides the platform for various healthcare providers (primary care physicians, specialists, and hospitals) to work closely together in delivering improved quality, lower costs, and enhanced experiences to Medicare Fee-for-Service patient populations and commercial populations. Optimus partnered with GoMo Health to increase medication adherence for Optimus Medicare patients with diabetes, hypertension, and high cholesterol who are enrolled with UnitedHealthcare.
- Increase medication adherence
Support and educate patients with diabetes, hypertension, and high cholesterol
Improve health outcomes
- Reduce costly adverse events like unnecessary ED visits and readmissions
- Involve the patient’s family or caregiver as part of the digital therapy
A medication adherence program for a leading accountable care organization
Patients and caregivers enrolled in the Optimus Concierge Care program receive Care Messages through GoMo Health Personal Concierge as well as access to their own member page, powered by the GoMo Health Care Companion. This Concierge Care medication adherence program was created for Optimus by GoMo Health in collaboration with UnitedHealthcare.
Condition management and education
Depending on their condition(s), patients enrolled receive 2-5 Care Messages™ per week. Messages are delivered via email or text message. Patients also have the opportunity to enroll one or more caregivers into the program.
Medication refill reminders
5 days before a patient’s refill date, a medication refill reminder is sent via a Care Message to the patient or caregiver. Within the reminder, patients are asked if they are planning on refilling the prescription. If indicated they are not planning to refill, the patient is given the opportunity to tell their doctor why they are not taking the action. Providers then have the opportunity to address the reason for a patient not refilling their prescription, while helping to solve any problems associated with the medication.
Member pages delivered with Care Companion™
Members have access to their own personal “Member Page” where they can access educational material on their specific condition, as well as support in lifestyle or emotional areas. Member pages are personalized by sections or topics that are tailored to their specific condition.
The following behavioral and cognitive techniques were applied:
Influence Technology / Persuasion through shared decision making.
Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.
Reduction Technology / Persuading through simplifying.
Tailoring Technology / Persuasion through customization.
Nurturing Technology / Guided persuasion.
Suggestion Technology / Intervening at the right time.
Conditioning Technology / Reinforcing target behavior.