Small Health Plan Achieves Giant Returns with GoMo Health

By |Published On: September 17th, 2015|

For more than two years, GoMo Health’s Concierge Care® solution has proven to be the most cost-effective and efficient way for El Paso First Health Plan, inc., a non-profit health plan serving El Paso and Hudspeth counties in Texas, to encourage members to schedule and complete regular well care visits and promote healthy behaviors.

El Paso First recently conducted a study comparing the cost effectiveness and patient responsiveness between text messaging with GoMo Health’s Concierge Care® platform and traditional member engagement that included postcard mailings and phone calls. Investing near equal dollars on both tactics, El Paso First received a 336% higher response from text messaging.

To gather additional feedback on this ongoing member engagement strategy, El Paso First conducted a focus group to determine which form of communication people respond best to. The results came in with a majority of those surveyed stating that text is the number one preferred method of communication for health-related messaging.

GoMo Health’s text messaging platform has enabled El Paso First to achieve and maintain a #1 HEDIS (Healthcare Effectiveness Data and Information Set) ranking for member well-care visits in several categories.

For more information on GoMo Health’s Concierge Care® solution, please visit https://gomohealth.com/concierge-care.

Case Study:

Increasing well care visit compliance for children and adolescents using text (SMS) messaging to supplement existing member communication with actionable content.

Read the Case Study