Gold Mobile Delivers First HIPAA-Compliant, SMS Home Patient Messaging Platform with Disease State and Wellness Regimens

Clark, N.J. – June 13, 2013 – Gold Mobile (GoMo Health), a leading mobile Healthcare Solutions Provider (HSP), delivers a unique service that enables healthcare providers and plans (HMO, ACO, PPO, Self Insured, Hospitals) to securely reach 100% of their patient and member population. The cloud-based solution significantly reduces the cost of remote medical management by acting as a virtual “in-the-moment” concierge within a patient’s daily lifestyle.

Gold Mobile launched its first secure, HIPAA-compliant mobile patient/member engagement and communications service called GoMo Chat Secure™ that works with all major wireless carrier networks and all mobile phones equipped with a browser. This unique platform empowers health care insurers, HMOs, and health care systems to manage and deliver two-way secure messages to all members, patients, and providers.

GoMo Chat Secure™ delivers encrypted text-based messages that are viewable using the native browser on any mobile device, negating any character count restrictions or the need to download and maintain OS-specific mobile applications. GoMo Chat Secure™ now enables healthcare organizations to communicate PHI (Patient Health Information) -related messages to members and patients in a fully secure, HIPAA and 21 CFR part 11 compliant manner.

“This is a true game-changer for remote patient care and the healthcare industry in general because of the need and benefit in communicating PHI information to patients in-the-moment, when and where they need it,” stated Bob Gold, President and CEO of Gold Mobile.

With GoMo Chat Secure™, a feature of the GoMo Health platform, health plans, systems and providers can now deploy a wide array of mobile health care communications programs to improve quality of care, especially for high-risk and recently discharged member patients. This innovative approach enables secure one-way or two-way text, chat, and voice (audio) communications – configured completely by the Health Care Insurer Administrators to deliver general healthcare, condition specific messages, and health tips to member patients.

In addition to GoMo Chat Secure™, the Gold Mobile platform offers a catalog of HEDIS (Healthcare Effectiveness Data and Information Set) & condition-specific messages and measurement tools for insurers to manage and improve their performance ratings. HEDIS, used by more than 90 percent of America’s health plans, consists of 76 measures across five domains of care used to measure performance of care and service. Health plans also use HEDIS performance measurements to gauge where they may need to improve components of their service. Employers, consultants, and consumers look to HEDIS to help them select the best plan for their health care needs.

GoMo Health’s secure communications, innovative multichannel engagement tools, and “live” support facilitate the successful execution of member acquisition, engagement, and health care & loyalty initiatives. Multi-channel SMS, email, voice and multimedia communications empower organizations with opt-in (preference based) member engagement, enabling ongoing two-way interaction.

About GoMo Health (Gold Mobile)

Gold Mobile, a leading mobile Enterprise CRM Solution provider, provides a proven remote patient management system that reduces costs and increases self efficacy. . GoMo Health™ integrates the Gold Mobile platform with sophisticated lifestyle and medical device engagement tools for real-time two-way patient interaction, resulting in highly personalized and location-sensitive, in-the-moment communications. For more information, visit: http://gold-mobile.com/