Project Description

Integrating Food & Nutrition Into Healthcare for Vulnerable Populations

Bright HealthCare, a leading tech-enabled health insurance carrier, delivers healthcare benefits to more than 720,000 consumers across 14 states and 99 markets. Core to its mission is ensuring integrated care that meets members where they are, reduces barriers to access and drives improved outcomes.

In partnership with Hea!thrageous, a turnkey meal delivery service with a focus on disease management – GoMo Health designed a unique Food as Medicine solution. The program combines nutritionally balanced meals from Hea!thrageous with a virtual health concierge. Designed to provide a nurturing and seamless support experience, the program improves member health and enhances an integrated approach to serving vulnerable populations.

GoMo Health Solutions Personal Concierge
Care Companion
GoMo Chat
Cognitive Techniques BehavioralRx®

Our Goals


  • Medicare Advantage Star Ratings through enhanced member experience and improved quality measures
  • Health outcomes by empowering members to live healthier lives
  • Care management operations to bring back Joy of Practice for staff, case managers and providers

Ensure cost-effective scalability

BehavioralRx® Logo

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.

The following behavioral and cognitive techniques were applied:

  • Influence Technology / Persuasion through shared decision making.

  • Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.

  • Reduction Technology / Persuading through simplifying.

  • Tailoring Technology / Persuasion through customization.

  • Nurturing Technology / Guided persuasion.

  • Conditioning Technology / Reinforcing target behavior.

  • Environment of Need Technology / Intervening at the right time.

  • Wonder and Wander Technology / Activation by increasing memory persistence and recall via mental/physical activities that stimulate necessary neuroreceptors.

Successfully Managing Chronic Conditions for a Healthier Lifestyle

The program is offered to all eligible Bright HealthCare and Brand New Day members in the Medicare Advantage, C-SNP and dual health plans with qualifying chronic conditions including type 2 diabetes, congestive heart failure, chronic kidney disease, high cholesterol and hypertension. The program is offered in both English and Spanish.

Meal choices are presented to, selected by, and delivered to members in accordance with their recommended diet, and the interactive health concierge coaches members through successful activation of the mind and body with thoughtfully constructed content that reinforces a healthier lifestyle.

Integrated Program Components 

The following behavioral and cognitive techniques were applied:

  • Introductory communications, program outreach and consent

  • Ongoing text and email message engagement to deliver educational resources

  • Feedback collection from members to better personalize the support and guidance they receive

  • Residential delivery of ready to “heat and eat” meals, all matched to the members recommended diet

  • Remote patient glucose monitoring

Access to a New Level of Member Data

The Food as Medicine program incorporates ongoing surveys and assessments that engage members and allow Bright HealthCare access to more detailed and frequent member data and insights. This enhanced data drives program outcomes and positively impacts company outcomes

Ready to personalize patient engagement with GoMo Health and our Concierge Care solutions?

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