Project Description

Watch a quick 90-second video about FHI’s “Quit for Kids” smoking cessation program.

Supporting maternal health through technology

Family Health Initiatives (FHI) is an organization committed to helping public agencies and nonprofits better execute their missions through data management and analysis. FHI’s largest scale project, the Perinatal Risk Assessment tool, is used by providers to screen for risk factors that can affect the health of pregnant women.

FHI sought to improve maternal and child health by developing tools that educate and support at-risk individuals. Through the Quit for Kids and Prevent Prematurity NJ programs, FHI engages with participants through personalized, relevant messaging that provides critical information and emotional support.

GoMo Health Solutions Personal Concierge™, GoMo Chat
Cognitive Techniques BehavioralRx®

Our Goals

  • Enhance engagement and advocacy with program participants.

  • Enable participants to chat with FHI specialists in real time.
  • Improve and personalize remote care coordination.

  • Provide personalized messaging from a Virtual Coach with content and advice tailored to the individual.

Select a program to learn more

Helping mothers and caregivers of children 7 years old and younger quit smoking

The FHI Quit for Kids Program is designed to educate, assist, and nurture moms and caregivers who are in the process of quitting smoking. Through this Concierge Care® program, FHI can reach these individuals through personalized, relevant action messages and resources related to both smoking cessation and general lifestyle support.

FHI Quit for Kids Enrollment Page on Mobile Phone

FHI Quit for Kids Text Messages on Mobile Phone

Personalized content for each mother

Members of the program receive messaging each week tailored to their child’s age and their current smoking status. Messages contain information and resources pertaining to:

  • Smoking Cessation
  • Trigger and Urge & Stress Management
  • Healthy Eating Habits
  • Lifestyle Support
  • Child Development
  • Physical Changes
  • Relapse Prevention

Connecting with specialists from the comfort of a cell phone

FHI also utilizes GoMo Chat™, an easy-to-use, IM-like tool that allows their Tobacco Treatment Specialist team to speak to members in real time via secure SMS. Staff can communicate with participants through their PCs, tablets, or cell phones, with the capability to expedite responses through an unlimited number of message templates.

FHI Quit for Kids Patient Chatting with Specialist via SMS Text

Addressing the risk of preterm birth

FHI’s Prevent Prematurity NJ Concierge Care program provides a virtual care coordinator and life coach, in conjunction with an integrated human and digital care coordination team, to support women at risk of pre-term delivery.


FHI Virtual Coach Enrollment Survey on Mobile Device

FHI Text Messages on Mobile Device

A direct connection to resources and support

FHI’s Referral Link utilizes GoMo Chat to facilitate real-time engagement between FHI staff and participants. The easy-to-use secure messaging interface enables participating women to speak with staff for resources and information about 17P, a medication that can prevent preterm birth in some women.

A Virtual Coach to provide personalized advice

Each member in the program receives messaging from a Virtual Coach, which provides relevant information and resources twice a week through our Personal Concierge system. The Virtual Coach offers support related to:

  • 17P Pain Management
  • Routine prenatal care
  • Physical changes
  • Healthy eating habits
  • Movement/exercise
  • Alcohol/smoking cessation
  • Medication adherence
  • Safety during pregnancy
  • Mental health
  • Preparation for birth


FHI Referral Link Chat Specialist Talking via SMS Text

On-demand support

Members of either Quit for Kids or Prevent Prematurity NJ have access to content that can be delivered to their mobile device in their moments of need. While each program features different keywords specific to the kinds of support members of the program would require, some examples include:

  • MOOD: “Feel good” motivational messaging
  • REFRESH: Comforting words as they relate to dealing with anxiety and urge control
  • SONG: A link to an uplifting song
  • TRIGGER: Support when a participant is feeling “hungry, angry, lonely, tired” to better urges
  • SPIRIT: Lift your inner self
  • HOPE: Message that is hopeful and inspiring
  • SMILE: Message with a joke or quick game
FHI Virtual Coach Poster
BehavioralRx® Logo

GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build these programs and determine the engagement strategy, approach, and content delivered.

The following behavioral and cognitive techniques were applied:

  • Conditioning Technology / Reinforcing target behavior.

  • Nurturing Technology / Guided persuasion.

  • Environment of Need Technology / Intervening at the right time.

  • Tailoring Technology / Persuasion through customization.

Ready to get started with GoMo Health and Concierge Care?

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