Encouraging patient compliance while meeting the needs of regulatory authorities
In order to answer the request of regulatory authorities, Sun Pharma and GoMo Health developed a mobile site to provide consumers educational resources detailing the proper administration of Sumatriptan Succinate Injectable, as well as increase medication compliance among its users.
Improve consumer education and medication
Providing easy consumer access to mobile content
To reach Sun Pharma’s on-the-go users of Sumatriptan Succinate Injections, GoMo Health developed an interactive mobile accessible via URL, QR Code, or text (SMS) keyword printed on both the inside and outside of the product packaging. Through this mini-portal, consumers could access information such as:
GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.
The following behavioral and cognitive techniques were applied:
Nurturing Technology / Guided persuasion.
Suggestion Technology / Intervening at the right time.
Reduction Technology / Persuading through simplifying.