Project Description
Customized Cancer Support for the NJ Community
Crossroads4Hope supports all people touched by cancer — the diagnosed and their loved ones — to empower them to take control of their health and well-being through programs of support, resources and education.
MyGo2Support™ is a digital health engagement and support program designed to extend Crossroads4Hope services to all its members no matter where they are, delivering a personalized care experience when and where they need it most. Augmenting their previously in-person only services, the program enables Crossroads4Hope to enhance the whole-person care offered, reach more people and reinforce the importance of emotional and social support as an integral part of cancer care, especially during the COVID-19 pandemic.
| CLIENT OVERVIEW | |
|---|---|
| Website | Crossroads4Hope.org |
| GoMo Health Solutions | Personal Concierge™ Care Companion™ GoMo Chat™ |
Our Goals
Engage new program participants pre and post to sessions
Increase the completion rate of first-time visitor forms and waivers
Automate follow-up communications
Provide customized support to diagnosed adults, parents of diagnosed children, caregivers, survivors, and bereaved individuals
GoMo Health leveraged its proprietary emerging science, BehavioralRx, the science of precision health, to build the program and determine the engagement strategy, approach and content delivered.
The following behavioral and cognitive techniques were applied:
Influence Technology / Persuasion through shared decision making.
Anchoring Technology / Cognitively connecting a desired action with an existing everyday activity.
Reduction Technology / Persuading through simplifying.
Tailoring Technology / Persuasion through customization.
Nurturing Technology / Guided persuasion.
Conditioning Technology / Reinforcing target behavior.
Environment of Need Technology / Intervening at the right time.
Personalized Cancer Support, Delivered Directly to the User
The MyGo2Support program provides personalized support to anyone affected by cancer to empower them to take control of their physical and mental health and well-being. MyGo2Support transforms the Crossroads4Hope care experience using an integrated and multidisciplinary care engagement plan that uniquely addresses both clinical and psycho-social needs of members within their lived environments.
Messages speak directly to participants’ individual needs and challenges with clear and informative triggers to stimulate “AHA moments” or insights that motivate action. Connected in a network with people who are going through a similar journey, participants can initiate “conversations” and receive on-demand support through text-in keywords. Content is delivered simply and clearly, one thought and/or action at a time, making it easy to interpret and act upon.
Using Technology to Create a More Positive Experience for Participants During a Pandemic
The interactive mobile engagement program launched during the pandemic when in-person services were not possible — enabling members to have a continuous, in-the-moment support system with them on their journey during this isolating time. Individualized messaging follows participants through their journeys, adjusting to their day-to-day, with the goal of ensuring participants feel motivated, accomplished and full of hope for the future.
Participants are also able to provide thoughts and feedback on program content that is then incorporated into future messaging and programs to better serve current and future participants through in-person sessions and the Concierge Care program.
What Program Participants Have to Say
“While I was having my chemotherapy, I felt the texts were helpful and that someone was always there for support.”
“I find it very helpful, especially at this time. I appreciate the immediate response.”
“I feel so incredibly supported by this program, especially within the current environment that we’re living in. Thank you!”
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